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Advancing a society that embraces diversity through respect, and supports lives of beauty.


Based on the recognition that humans are inherently diverse, we at Shiseido aim to achieve a society where everyone feels empowered, confident, and free to be themselves. To eliminate fixed ideas, prejudices, and peer pressure, we have set diversity and inclusion (D&I) as our key Business strategy. We have set our strategic actions as “Gender Equality” and “Empowering People Through the Power of Beauty” and will support 1 million people each by 2030, leveraging the experience and findings accumulated from our efforts in our mission as a beauty company, “BEAUTY INNOVATIONS FOR A BETTER WORLD".
As the foundation for achieving a highly inclusive society, Shiseido continues to do its best to respect the human rights of all stakeholders.

1. Advancing Gender Equality

In the Global Gender Gap Report 2022, the World Economic Forum*1 reported that it would take another 132 years to close the gender gap. Girls around the world who cannot receive primary and secondary education because of barriers such as child marriage, poverty, discrimination, and gender prejudice, are in an increasingly dire situation. Japan’s ranking for gender equality has shown little improvement in 15 years since 2006 and is in 116th place*2, the lowest among major developed countries. Women’s participation is especially low in the areas of politics and the economy. Building on insights and experiences accumulated by Shiseido, we partner with international institutions, private enterprises, municipalities, and other related organizations to work towards gender equality, including women’s financial independence and participation in decision-making. We strive to nurture a society where everyone can feel empowered to live their life freely by having fair opportunities regardless of gender.

  1. *1:The World Economic Forum (WEF) is a non-governmental and nonprofit organization based in Switzerland aimed to resolve global economic issues by engaging political, political, academic, and other leaders of society.
  2. *2:Based on the index for measuring gender gaps between areas and countries used in The Global Gender Gap Report 2022.

2. Empowering People Through the Power of Beauty

There are people everywhere in the world who avoid interactions because of their age, health condition, disability, a change in their physical appearance, and other concerns and hardships. There are also people who feel they have difficulty maintaining social connections because unconscious biases and fixed ideas that they experience everyday hinder their individual expression of beauty. Expanding on the amassed findings and expertise of Shiseido, we advocate the power of beauty as instrumental in mental and physical well-being, as well as social well-being* We engage in various activities with the aim of achieving a society where everyone feels empowered, confident, and free to be themselves. We are a beauty company that enables diverse beauty, and we strive to eliminate assumptions and prejudices associated with beauty for a world where everyone can celebrate each other’s beauty.

  • *Social well-being is defined as the sustaining of meaningful relationships with society and people.

3. Promoting Respect for Human Rights

At Shiseido, respect for human rights is at the core of our DNA. Across our business, we are dedicated to respecting and protecting the rights of our diverse group of stakeholders, including business partners and employees.
We are committed to eradicating human rights issues — including forced labor and child labor — as well as workplace harassment, which is an issue that has become more prevalent due to changes in social structure and the rise of more diverse values. We are aware that failure to take appropriate action against such issues poses great risk to our company and all our stakeholders.
Across the Shiseido Group, we have standards and policies in place to guide our actions when it comes to human rights. Based on the Shiseido Code of Conduct and Ethics, which stipulate the mandatory behavior expected of every individual working for the Shiseido Group, we ensure that our business is always conducted according to high ethical standards.