The delicate skin program, available in Japan and across Asia, includes gentle skincare and base makeup formulas for complexions that experience concerns due to environmental changes, stress, even the rhythms of daily life. The innovative technology of d program brings out the innate beauty of skin and leads to your desired beauty individually. All products are designed to be hypoallergenic, based on 50 years of Delicate skin research from Japan. d program helps women with delicate skin live confidently by helping to achieve desired beauty—even in the presence of aggravating external and internal factors.
KEY FIGURES
50+
Years of Delicate skin research from Japan
（1971-）
13
Consecutive years of No.1 sales in Japan
（delicate skin/voluntary chain store market）
*INTAGE SRI: Sensitive skincare category from Aug 2008-Jul 2021（sales share）（including sensitive, sensitive + anti-aging, sensitive + whitening, and sensitive + acne）
5
Choice according to skin conditions
Number of lotion and milky lotion lines
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