d program is the No.1* sensitive skincare brand in Japan, available in 7 Asian countries and regions including Japan and China. Backed by over 50 years of sensitive skin research since 1966, d program has been focused on Microbiome science as key solution for sensitive skin and has constantly evolved to seek further innovation for diverse sensitive concerns adapting to change of times across Asia markets. Each product is developed to be hypoallergenic followed by 10 safety criteria for selective ingredients, strict testes, formulations and production processes dedicated to sensitive skin users.
- *Consecutive years of No.1 sales in Japan (sensitive skin/voluntary chain store market)
KEY FIGURES
50+
Years of sensitive skin research from Japan
（1966~）
15
Consecutive years of No.1 sales in Japan
（sensitive skin/voluntary chain store market）
*INTAGE SRI: Sensitive skincare category from Aug 2008-Jul 2023（sales share）（including sensitive, sensitive + anti-aging, sensitive + whitening, and sensitive + acne）
10
Number of safety criteria for selective ingredients, strict tests, formulations and production processes dedicated to sensitive skin.
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