Shiseido's support for sports
We support the active and beautiful lifestyle of all sports lovers.
Shiseido supports sports in various ways, from managing the company's running club to sponsoring global athletes and sports associations and providing skincare and makeup advice when playing sports. We will continue to support the active and beautiful lifestyle of all sports lovers.
Shiseido Running Club
The Shiseido Running Club was founded in 1979, the year of the first Tokyo International Women's Marathon. Under the motto of "strong, fast, and beautiful," the club consists of runners who are active in the Olympic Games and international competitions.
Read more (Japanese Only)
Support for athletes＜Ambassadors＞
SHISEIDO BLUE PROJECT Ambassador. A world-class pro surfer and the first Asian to win the World Surf League Championship Tour (2019).
The youngest champion ever in sport climbing. Won the Bouldering Japan Cup 2017 at the age of 14 years and 9 months.
The youngest player ever to finish first on the money list at the age of 21(2007).Competed in the Japan and US tours as an international player from 2008 to 2013. A total of 15 wins in both countries.
The first Japanese woman to win a Grand Slam singles title at the 2018 US Open, followed by another title at the 2019 Australian Open.
Gold medalist at PyeongChang Olympics 2018. After winning World Championships in 2019 she became the youngest skater to win all major international competitions. Brand SHISEIDO Global Ambassador.
The Japanese record holder in para-athletics (T47 100m/200m/400m). Won the bronze medal in the 2016 Rio Paralympics.
A four-time champion of the Ski Jumping World Cup. Won the bronze medal in the 2018 PyeongChang Olympics. Continues to best all-time World Cup winning records alone in male and female ski jumping.
The Japanese champion in slalom canoe for 14 consecutive years. Won Asia's first bronze medal in canoeing at the Rio de Janeiro 2016 Olympics.
Organization and sponsorship of sports associations and competitions
[Organization] Organizer of the Shiseido Anessa Ladies Open on the LPGA Tour
[Sponsorship] Official partner of the JLPGA
[Sponsorship] Title sponsor of the Shiseido WTA Finals Shenzhen
[Sponsorship] ISU Grand Prix Series Cup in China
[Sponsorship] World Surf League (North America)
Corporate Ladies Team Golf Tournament
ISU World Team Trophy in Figure Skating
All-Japan High School Ekiden Championship
An indoor studio and running station at Shiseido Global Innovation Center in Yokohama, Kanagawa. Produces total beauty with the theme of "active beauty."
Materiality Core Activities