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Shiseido's support for sports

We support the active and beautiful lifestyle of all sports lovers.

Shiseido's support for sports

Shiseido supports sports in various ways, from managing the company's running club to sponsoring global athletes and sports associations and providing skincare and makeup advice when playing sports. We will continue to support the active and beautiful lifestyle of all sports lovers.

Company team

Shiseido Running Club

Shiseido Running Club

The Shiseido Running Club was founded in 1979, the year of the first Tokyo International Women's Marathon. Under the motto of "strong, fast, and beautiful," the club consists of runners who are active in the Olympic Games and international competitions.

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Support for athletes<Ambassadors>

Kanoa Igarashi

Alina Zagitova

Sara Takanashi

Organization and sponsorship of sports associations and competitions

Organizer of the Shiseido Ladies Open on the JLPGA Tour

Title sponsor of the Shiseido WTA Finals Shenzhen

ISU Grand Prix Series Cup in China

World Surf League (North America)

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Corporate Ladies Team Golf Tournament

ISU World Team Trophy in Figure Skating

All-Japan High School Ekiden Championship

Sports facilities


S/PARK Studio
An indoor studio and running station at Shiseido Global Innovation Center in Yokohama, Kanagawa. Produces total beauty with the theme of "active beauty."

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