Shiseido's support for sports

We support the active and beautiful lifestyle of all sports lovers.

Shiseido supports sports in various ways, from managing the company's running club to sponsoring global athletes and sports associations and providing skincare and makeup advice when playing sports. We will continue to support the active and beautiful lifestyle of all sports lovers.

Company team

Shiseido Running Club

The Shiseido Running Club was founded in 1979, the year of the first Tokyo International Women's Marathon. Under the motto of "strong, fast, and beautiful," the club consists of runners who are active in the Olympic Games and international competitions.

Support for athletes＜Ambassadors＞

Kanoa Igarashi

SHISEIDO BLUE PROJECT Ambassador. A world-class pro surfer and the first Asian to win the World Surf League Championship Tour (2019).

Momoko Ueda

The youngest player ever to finish first on the money list at the age of 21(2007).Competed in the Japan and US tours as an international player from 2008 to 2013. A total of 15 wins in both countries.

Alina Zagitova

Gold medalist at PyeongChang Olympics 2018. After winning World Championships in 2019 she became the youngest skater to win all major international competitions. Brand SHISEIDO Global Ambassador.

Sara Takanashi

A four-time champion of the Ski Jumping World Cup. Won the bronze medal in the 2018 PyeongChang Olympics. Continues to best all-time World Cup winning records alone in male and female ski jumping.

Organization and sponsorship of sports associations and competitions

Organizer of the Shiseido Anessa Ladies Open on the JLPGA Tour

[Organization] Organizer of the Shiseido Anessa Ladies Open on the JLPGA Tour

Official partner of the JLPGA

[Sponsorship] Official partner of the JLPGA

Title sponsor of the Shiseido WTA Finals Shenzhen

[Sponsorship] Title sponsor of the Shiseido WTA Finals Shenzhen

ISU Grand Prix Series Cup in China

[Sponsorship] ISU Grand Prix Series Cup in China

World Surf League (North America)

[Sponsorship] World Surf League (North America)

Corporate Ladies Team Golf Tournament

ISU World Team Trophy in Figure Skating

All-Japan High School Ekiden Championship

Sports facilities

S/PARK Studio
An indoor studio and running station at Shiseido Global Innovation Center in Yokohama, Kanagawa. Produces total beauty with the theme of "active beauty."