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Sustainability Management

Materiality

Under our corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, Shiseido Group aims for 2030 to achieve our vision: By connecting with people, we pursue, create, and share new beauty, enriching everyone's lives through the value of beauty cultivated since our founding.
Along with the formulation of the 2030 Medium-Term Strategy announced in November 2025, we reviewed the material issues defined in 2019, considering changes in society and the industry, as well as related risks and opportunities.
Through dialogue with diverse stakeholders—including employees, consumers, business partners, shareholders, society and the earth—we identified 19 material issues assessed from the two perspectives of "importance to all stakeholders" and "importance to Shiseido Group's business," and organized them into four categories that led the 2030 Medium-Term Strategy. These material issues represent key focus areas directly linked to Shiseido Group's sustainable growth and the enhancement of corporate value. We will address social and environmental issues through our businesses while pursuing sustained profitability, realizing further value creation through beauty.

Materiality

Materiality Key Issues

Materiality Map

Materiality Map

How We Formulated Our Materiality

The following process was implemented to define material issues.

STEP1 Identification of Social Issues

  • Comprehensive identification of social issues based on international guidelines (GRI, SASB, SDGs, etc.)

STEP2 Quantitative and Qualitative Surveys and Dialogue with Multiple Stakeholders

  • Quantitative surveys of employees and consumers

  • Interviews and questionnaires with Officers and regional CEOs

  • Interviews with shareholders, investors, and external experts, as well as a review of social expectations and requirements reflected in ESG assessments such as S&P, MSCI, and CDP

STEP3 Prioritization

  • Evaluating and scoring based on the level of importance to multiple stakeholders and the business

STEP4 Internal Finalization by Management, Including Corporate Executive Officers

  • Classification and organization of the identified material issues

  • Approval at the global management meeting

STEP5 Approval by the Board of Directors

Our Approach to Sustainability

To achieve our corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, Shiseido Group has positioned “sustainable value creation” as one of the important strategic pillars in our 2030 Medium-Term Strategy. Within this, in our sustainability strategy, we have set forth strategic actions based on the materiality (material issues) to be addressed in the society and environment areas, while establishing medium-term targets toward 2030 and advancing company-wide initiatives.

In the society area, we are addressing social issues by expanding the diversity, equity, and inclusion (DE&I) expertise we have long cultivated into society through our business and brands. We are executing three strategic actions: “Advancing gender equality,” which aims to realize a society where fair opportunities are available to all—regardless of gender, age, nationality, sexual orientation, gender identity, or disability—and where individuals can live authentically; “Empowering people through the power of beauty,” which seeks to eliminate unconscious biases and prejudices related to beauty, fostering a society that celebrates individual beauty; and “Promoting respect for human rights,” which serves as the foundation of all our activities.

In the environment area, based on the idea of banbutsu shisei, the origin of our company’s name, we are working to develop technologies and build business models aimed at reducing our environmental footprint and contributing to realizing a circular economy. We are executing three strategic actions: “Reducing our environmental footprint” and “Developing sustainable products,” which we work on in collaboration with various stakeholders throughout the entire value chain, and “Promoting sustainable and responsible procurement,” which addresses not only environmental issues but also human rights issues.

Sustainability Governance

At Shiseido Group, we work to promote sustainability across the entire company through our brands and regional businesses. The Sustainability Committee was set up to ensure timely management decisions related to sustainability efforts and their proper implementation across the Group, and meetings are held regularly. The committee makes decisions on specific action plans, including strategic actions and policies related to sustainability for the entire Shiseido Group, risks and opportunities associated with climate change and the natural environment, and initiatives to address human rights. It also monitors the progress of medium- to long-term targets within our sustainability strategy. The committee consists of the Representative Corporate Executive Officers, and Chief Officers and Division Officers from various fields—including Finance, R&D, Supply Network, Human Resources, Corporate Governance, Corporate Communications, and our brand holders—enabling active discussions on a range of issues from the perspectives of their respective areas of expertise. In addition, important matters related to business execution which require approvals are proposed or reported to the Global Strategy Committee or the Board of Directors. Furthermore, in order to ensure the reliable execution and promotion of strategic actions, a Sustainability TASKFORCE was set up under the Sustainability Committee, consisting of the heads of key relevant functions. The TASKFORCE discusses practical approaches to achieving long-term targets and solving sustainability-related issues, driving activities that involve regional headquarters, overseas offices, and other relevant departments.

Sustainability Promotion Structure

Strategic Actions and Medium-Term Targets

At Shiseido Group, we have identified 19 material issues based on two dimensions: “importance to all stakeholders” and “importance to Shiseido Group’s business”. Based on this materiality, we have set forth three strategic actions and medium-term targets in each of the society and environment areas, and we are promoting initiatives across the entire company. In accordance with our “2030 Medium-Term Strategy,” we have expanded the scope of our actions in the environmental area and updated our targets toward 2030. Furthermore, we have introduced long-term incentive-type remuneration that incorporates ESG-related performance targets, such as CO₂ emissions reduction and the ratio of women in management positions, for leaders in key positions both in Japan and overseas, in addition to the Representative Corporate Executive Officers, Chief Officers, and Division Officers.

Strategic Actions


Related Materiality Strategic Actions
Society
  • ① Consumers’ QOL
  • ② DE&I
  • ③ Respect for human rights
  • ⑫ Our people & organization for value creation
  • ⑬ Occupational health and safety
  1. 1.Advancing gender equality
  2. 2.Empowering people through the power of beauty
  3. 3.Promoting respect for human rights
Environment
  • ⑭ Climate change
  • ⑮ Biodiversity
  • ⑯ Water usage
  • ⑰ Circular products and manufacturing
  • ⑱ Chemical safety and management
  • ⑲ Responsible procurement
  • ③ Respect for human rights
  1. 1.Reducing Our Environmental Footprint
  2. 2.Developing Sustainable Products
  3. 3.Promoting Sustainable and Responsible Procurement

Medium-Term Targets

Strategic Actions Indicators New Targets
toward 2030
Previous Targets
(Target year)
2025 Results
1. Advancing gender equality Women's empowerment
  • Ratio of women leaders at all levels in Japan

50% Directors 50.0%*1
Officers 46.7%*1
Managers in Japan 43.3%*1
Advancing gender equality
  • Women’s empowerment in Japan

  • Supporting education and financial independence worldwide

1 million people Achievement ratio 95%*2
2. Empowering people through the power of beauty Empowering people through the power of beauty
  • Cultivating self-efficacy through the power of beauty

  • Challenging the unconscious biases that limit individual beauty

1 million people Achievement ratio 40%*3
3. Promoting respect for human rights Respect for human rights For detailed activities, please refer to the page of Major Initiatives
  1. *1:As of April 1, 2026
  2. *2:Direct outreach through the support for girls’ education through Clé de Peau Beauté and Shiseido DE&I Lab, etc.
  3. *3:Direct outreach through Shiseido Life Quality Makeup activities; ANESSA Sunshine Project, etc.
cex
Strategic Actions Indicators New Targets
toward 2030
Previous Targets
(Target year)
2025 Results
1.Reducing our environmental footprint CO₂ CO₂ emission reduction
(SBTi validation, Scope 1, 2)
46.2%*161.7%
CO₂ emission reduction
(SBTi validation, Scope 3)
55%*2 47%
(Value converted into an absolute amount)
Water Water consumption reduction 50%*3 40%
(2026)
58%
(Continued achievement since 2023)
Waste Waste to be recycled or recovered for energy 100%*4 *16
Waste to be landfilled directly 0%*5
(2022)
0%
(Continued achievement since 2022)
2.Developing sustainable products Ingredient Circular ingredient usage 90%*6 *16
Eliminating controversial ingredients from formula 100%*7 *16
Packaging Recycled or bio-based materials used in cosmetic primary packaging 15%*8 *16
Recycled material used in cosmetic PET packaging 30% *16
Reduction of virgin petroleum plastic used in cosmetic primary packaging 20%*9 *16
Switching to sustainable packaging 100%*10
(2025)
98%
3.Promoting sustainable and responsible procurement Palm oil-derived ingredients Procurement of sustainable palm oil-derived raw materials 100%*11 100%
(2026)
86%
Traceability of palm oil mill 85% 73%
Paper Procurement of sustainable paper 100%*12 100%
(2025)
100%
(Continued achievement since 2023)
Traceability of pulpwood to the state or prefecture level 100%*13 80%
Soy Procurement of RTRS-certified raw materials or procurement not involving deforestation 100% *16
Mica Procurement from suppliers not involved in child labor 100%*14 *16
Conflict minerals Procurement that does not contribute to the financing of conflict or acts of war 100% *16
Supplier management Critical risks from direct and indirect transactions suppliers 0*15 *16
  1. *1:From all our sites, absolute, compared to 2019. Including our goal of achieving carbon neutrality by 2026 (including carbon offsetting)
  2. *2:Throughout our value chain, excluding our sites, economic intensity target, compared to 2019
  3. *3:Economic intensity across all our sites, compared to 2014. New target: production sites, Previous target: all our sites
  4. *4:Applicable to factory industrial waste. Where both options are available, recycling shall be prioritized
  5. *5:Excluding waste designated as landfill by law
  6. *6:Cosmetic ingredient that can be regenerated and recycled within human societal or natural systems, monitored at a raw material level
  7. *7:Scope: PFAS (as of June 2026)
  8. *8:Average rate for primary cosmetic packaging
  9. *9:Per product, compared to 2019
  10. *10:For plastic primary packaging, on a design basis
  11. *11:Certified under RSPO’s physical supply chain model, based on identity preserved, segregation,and/or mass balance, palm oil equivalent volume basis
  12. *12:Including certified paper or recycled paper used in products, measured by paper weight
  13. *13:For the materials used in the product
  14. *14:For India and Madagascar, verify RMI membership or conduct individual assessment
  15. *15:Including secondary and subsequent (upstream) suppliers
  16. *16:Progress toward the 2030 targets will be disclosed from the 2027 report onward.

Visualizing the Financial Impact of Non-Financial Information

For companies pursuing sustainable growth, visualizing the mutual impacts between business and the environment/society from the perspective of double materiality is essential. Historically, however, the potential damage of CO₂ emissions to social systems, as well as the future risks that rising temperatures and natural disasters pose to business activities, have been treated as external diseconomies and left unreflected in financial statements.

"Visualizing non-financial information"—the process of visualizing the intangible value and impacts of non-financial domains—not only enhances corporate decision-making but also serves as a vital tool for communicating the significance of corporate activities to internal and external stakeholders, thereby boosting employee engagement and motivation. In particular, quantifying the risks and opportunities that climate change and other environmental and social issues present to our operations and finances provides critical insights for assessing business resilience and formulating appropriate management strategies. By converting both the positive impacts created by our products and services and the financial implications of environmental and social factors into monetary value, we can redefine activities previously viewed as mere costs into "investments" that contribute to long-term corporate value. Consequently, this allows us to refine our disclosures to stakeholders.

Since its founding in 1872, the Shiseido Group has consistently operated with the aim of creating value for society. On the environmental front, we have led the industry by driving innovation in technology and social systems, through milestones such as launching refills for compact powder in 1926, introducing sun oil in packaging designed for combustible waste disposal in 1965, completely phasing out CFCs in cosmetics in 1989, and establishing a nationwide recycling system for glass bottles in 2000. In 2019, we expressed our support for the TCFD recommendations. Since then, in addition to analyzing the potential risks and opportunities associated with climate change, we have quantified the financial impact of our business activities. Through continuous discussions between our specialized teams and executive management, we have strived to enhance our business resilience. These insights are compiled annually in our Climate and Nature-Related Financial Disclosures Report.

In the social domain, we are also taking on the challenge of visualizing the financial impacts of physical and psychological benefit. For instance, while suncare product is traditionally designed to prevent sunburn from UV rays, it also protects dermal collagen and prevents dark spots—helping to maintain skin function and a beautiful appearance—while showing potential in preventing skin cancer. Due to changes in the atmospheric and living environments caused by climate change, the amount of UV exposure individuals experience is expected to increase in the future.* As demand for sun care products grows, we are mathematically modeling the long-term positive physical and psychological effects of continuous sunscreen use. Through this dual-directional monetization approach, we are attempting to calculate how much positive impact will be generated by our future business expansion and geographic reach, balanced against the increased environmental footprint from production.

By integrating these quantified financial impacts into our existing management indicators—either as drivers of our corporate value or as currently unpriced negative externalities—we aim to achieve value creation where business growth and sustainability are fully integrated. We will continue to tackle this complex challenge to ensure we fully understand the value of our own activities for better decision-making, and to maintain high transparency and accountability for all our stakeholders, including consumers and investors

  • *Watanabe, S. et al. (2011) Journal of Geophysical Research, 116, D16118

Examples: Positive and Negative Externalities in Non-Financial Domains


Impact Materiality
(Shiseido Group’s impact on society and the environment)
Financial Materiality
(The impact of society and the environment on Shiseido Group)
Positive Externalities Positive Impact
✓ Shiseido Life Quality (SLQ) Makeup
✓ Long-term skin function maintenance through UV protection
✓ Health maintenance through anti-aging care
Opportunities
✓ Expanding sales opportunities for refillable products
✓ Expanding sales opportunities for refillable products Expanding sales opportunities for climate-adaptation products
✓ Improving employee capabilities and productivity
✓ Enhancing employee loyalty and motivation
✓ Building trust through long-term relationships with consumers
Negative Externalities Negative Impact
✓ Environmental impact (CO₂ emissions, etc.)
✓ Human rights issues in the supply chain
Risks
✓ Climate risks (floods, water scarcity, etc.)
✓ Nature risks (decline in pollinators, etc.)
✓ Supply chain risks for resources and raw materials
✓ Policy risks (taxation, regulations, etc.)
✓ Geopolitical risks (conflicts, terrorism, etc.)

Approval and support for international norms

Approval and support for international norms[PDF:142KB]
 

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