Employees and Organizational Culture

“PEOPLE FIRST,” a core element of “OUR DNA” within “THE SHISEIDO PHILOSOPHY,” signifies our belief that beauty innovation begins with PEOPLE (employees) FIRST. We regard our employees—the source of value creation—as our most valuable asset as we continue to invest in people and organizational culture to maximize their potential. To achieve our corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD,” we place the “Sense of Beauty”^* and “the Learning and Nurturing of Human Potential” that we have inherited over our 150-year history at the forefront of our efforts. We are focusing on acquiring individuals who are determined and passionate about innovation to execute business strategies. We are also committed to fostering an organizational culture that continuously inspires innovation by integrating diverse knowledge and skills.

*Sense of Beauty is a sensibility involving the perception and creation of genuine beauty in various forms, whether it be experiences, emotions or culture.

Beauty Innovation Atelier, Our Ideal Organizational Culture

We have defined our ideal organizational culture as a "Beauty Innovation Atelier—Energized by Passion, Collaboration, and Excellence." This vision portrays a dynamic workplace where individuals channel their passions, combine their unique strengths and continuously innovate in the realm of beauty. We made a key visual to share this vision with employees in approximately 100 countries and regions and introduce HR initiatives.

Key visual for Beauty Innovation Atelier

Engagement Surveys and Passion Drivers

We conduct global engagement surveys on a regular basis to learn about employees' values and satisfaction. The 2024 survey (Response rate: 93%) revealed that the global positive engagement score was 68%, a 3-point increase from the previous survey in 2022. In promoting HR initiatives, it is important to ignite passion within our employees and help them to bring out their full potential and capabilities and succeed in the company. Therefore, we defined the eight key elements that fuel employee energy as Passion Drivers and positioned them as important indicators in our global engagement survey. Findings are then incorporated into the PDCA cycle to identify challenges and drive improvement.