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Shiseido Travel Retail

Who We Are

Shiseido Travel Retail was established as the regional headquarters for Shiseido’s global duty-free business, which includes operations in airports, downtown stores, border shops, airlines, and ferries. Headquartered in Singapore with offices in Tokyo, Shanghai, Hong Kong, Paris, Dubai, and Miami, the company specializes in accelerating the growth of Shiseido’s brands to travelers.

Strategically located in the Asia Pacific where air travel is rising significantly, Shiseido Travel Retail is in prime position to capitalize on the growth opportunities in its key markets. Its portfolio includes prestige brands SHISEIDO, Clé de Peau Beauté, IPSA and NARS as well as innovative products designed exclusively for the global traveler.

Our Mission

Philippe LESNÉ

President & CEO
Shiseido Travel Retail
Philippe LESNÉ

The travel retail landscape has seen an unprecedented level of change, with technological advancements and the growth of air travel creating a truly globalized territory of mobile shoppers. Since its founding in 1872, Shiseido has always strived to serve the interests of consumers, but today, their needs, lifestyles and values are more diverse than ever, and their desires increasingly rooted in self-actualization, meaning and happiness.

At Shiseido Travel Retail, we want to go beyond simply addressing basic beauty needs. Cultivating genuine relationships and inspiring people to live beautifully are at the heart of our consumer-centric approach, embodied by the Japanese concept of omotenashi – a rich connection in which trust, hospitality and respect are interwoven.

Through best-in-class retail, customer service excellence and close partnerships with our retailers, we aim to create journeys of discovery for our global travelers; uniquely immersive experiences that connect them to their inner selves and our brands through meaningful beauty. Underpinned by our Japanese heritage, we take pride in being the flagbearer for our global brands on the world stage, where Shiseido’s beauty, art and culture can shine.

To realize our mission, we recognize that our people are the key to bringing dynamic and creative innovations which deliver unique experiences to travelers around the world. Embracing a ‘People First’ mindset, we believe that our diverse and multi-national team is a continuous source of innovation, driving Shiseido Travel Retail in our pursuit of becoming a globally trusted beauty company.

Where to Find Us



Shiseido Travel Retail
182 Cecil Street
#18-01 Frasers Tower
Singapore 069547

Tel: (65) 6331 4555

Our Brands

Shiseido Travel Retail distributes a range of Shiseido’s top brands that have strong equity and growth potential in the duty-free channel. Specially selected for expansion in global travel retail, the portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, ELIXIR, ANESSA, and Drunk Elephant; makeup brands NARS as well as fragrance brands ISSEY MIYAKE, narciso rodriguez, and Serge Lutens.