Shiseido Sustainable Beauty Initiative
Since our company’s founding in 1872, we have demonstrated our respect for society, the environment and nature. Shiseido’s approach has been to create social value across our business activities, and now with our corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, we aim to solve social issues through an approach unique to a beauty company, while working towards greater sustainability, and enriching people’s lives. Advancement of Shiseido Sustainable Beauty Initiative is centered on the management of our “ESCG” principle, featuring the addition of Culture to the ESG (Environment, Society, and Governance) principles.
Striving for the ideal of a global environment that supports lives of vibrancy.
Advancing a society that embraces diversity through respect, and supports lives of beauty.
Creating new value to enrich culture by transforming beauty.
Striving to maintain and improve transparency, fairness and agility of management, while maximizing corporate value over the medium to long term, for all stakeholders.
Life Quality Beauty
Materiality Core Activities