We actively engage ourselves in the following opportunities together with our stakeholders to reflect their expectations and opinions.
Stakeholders | Major engagement opportunities | Responses |
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Consumers |
| FY2019: Approximately 140,000 opinions and inquiries were directed to the Communication Center, while 90,000 consumers provided feedback to Beauty Consultants at storefronts. Increasing points of contact with various consumers. We make efforts to enhance consumer support, focusing on the younger generation using SNS such as Twitter, Yahoo! Chiebukuro, and the chat feature of LINE. |
Suppliers |
| The Business Partner Hotline was opened in Japan to prepare the system for receiving opinions from suppliers and giving advice to them. Holding annual briefing sessions on purchasing activity policy in Japan and China with the aim of the wide dissemination of the procurement policy. Business partners who have contributed to the development of business were selected on the three aspects of quality, cost reduction and technical development and given the award. |
Business Partners |
| We organized the Platinum Shop Convention in which top management directly
expresses company policy and brand strategies to shop owners and employees who sell Shiseido
cosmetics. FY2019: 543 shops |
Employees |
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Local Communities |
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NPOs/NGOs |
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Shareholders/Investors |
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