Shiseido Innovation Conference 2023
- Beauty for the Future -

Shiseido presented the latest findings in the three pillars of Shiseido’s R&D strategy: skin immunity research from the Skin Beauty INNOVATION area, initiatives for formula and ingredients that accelerate circular manufacturing from the Sustainability INNOVATION area, and Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind from the Future Beauty INNOVATION area.

Contents of the movie for Shiseido Innovation Conference 2023 – Beauty for the Future –

From 0:00~Opening movie
From 4:00~Execution of R&D strategy to realize Shiseido’s visions for the future
(Yoshiaki Okabe, Executive Vice President and Chief Marketing & Innovation Officer)
From 12:15~30 years of skin immunity research and the latest findings
(Kajiya Kentaro, MIRAI Technology Institute)
From 22:18~Initiatives for formula and ingredients that accelerate circular manufacturing
(Shihori Oyama, Brand Value R&D Institute, and Tomohiro Fujita, CEO, CHITOSE BIO EVOLUTION PTE. LTD.)
From 35:03~“Shiseido’s unique beauty algorithm” based on the relationship between “skin, body and mind”
(Chieko Okamura, MIRAI Technology Institute)

Shiseido Innovation Conference 2023

Yoshiaki Okabe

About the presentation

Skin Beauty INNOVATION area: “Skin immunity research”

As a result of Shiseido’s more than 30 years of “skin immunity research,” we discovered that skin with more immune cells has fewer senescent cells, and that immunity “prevents skin from aging.”

SKajiya Kentaro

Sustainability INNOVATION area: “Initiatives for formula and ingredients that accelerate circular manufacturing”

We announced our initiatives for the future to strengthen cooperation within and outside the industry and to develop and utilize circular materials. With Mr. Tomohiro Fujita, CEO of CHITOSE Group leading the “MATSURI Project,” with which we started a strategic alliance in July of this year, as a guest, we also presented the creation of new sustainable and premium beauty solutions from a long-term perspective, looking ahead 1,000 years into the future.

Shihori Oyama and Tomohiro Fujita

Future Beauty INNOVATION area: “Unique beauty algorithm based on the relationship between skin, body and mind”

In order to realize Shiseido’s VISION for 2030, “Personal Beauty Wellness Company,” we presented the latest findings on “Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind,” which is the key to executing the vision.

Chieko Okamura

For more information on the presentation

Three measurement experiences based on “Shiseido’s unique beauty algorithm”

We provided time to experience nasal skeletal measurement, gait measurement, and composite measurement of skin, body, and mind(autonomic nervous system, blood vessels, and grip strength) based on Shiseido’s unique beauty algorithm. After the measurements, the participants were given advice on skin care based on the results and enjoyed an original drink full of nutrients that lead to beautiful skin.

Measurement Experience

Three kinds of measurement

The “nasal skeletal measurement” will be introduced for the Inner Beauty Business in February 2024.

Nasal skeletal measurement

News release on this research

Gait measurement（Gait: Posture of walking）

Gait measurement

Composite measurement of skin, body, and mind