Shiseido presented the latest findings in the three pillars of Shiseido’s R&D strategy: skin immunity research from the Skin Beauty INNOVATION area, initiatives for formula and ingredients that accelerate circular manufacturing from the Sustainability INNOVATION area, and Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind from the Future Beauty INNOVATION area.
Contents of the movie for Shiseido Innovation Conference 2023 – Beauty for the Future –
As a result of Shiseido’s more than 30 years of “skin immunity research,” we discovered that skin with more immune cells has fewer senescent cells, and that immunity “prevents skin from aging.”
We announced our initiatives for the future to strengthen cooperation within and outside the industry and to develop and utilize circular materials. With Mr. Tomohiro Fujita, CEO of CHITOSE Group leading the “MATSURI Project,” with which we started a strategic alliance in July of this year, as a guest, we also presented the creation of new sustainable and premium beauty solutions from a long-term perspective, looking ahead 1,000 years into the future.
In order to realize Shiseido’s VISION for 2030, “Personal Beauty Wellness Company,” we presented the latest findings on “Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind,” which is the key to executing the vision.
We provided time to experience nasal skeletal measurement, gait measurement, and composite measurement of skin, body, and mind(autonomic nervous system, blood vessels, and grip strength) based on Shiseido’s unique beauty algorithm. After the measurements, the participants were given advice on skin care based on the results and enjoyed an original drink full of nutrients that lead to beautiful skin.
The “nasal skeletal measurement” will be introduced for the Inner Beauty Business in February 2024.
Shiseido won two top awards at the 33rd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress 2023 in Barcelona. A total of 27 top awards were won, making Shiseido the most awarded company among all cosmetic manufacturers in the world.