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GLOBAL STRUCTURE
A MULTI-HUB NETWORK THAT GLOBALLY DEVELOPS Research and Innovation ACTIVITIES BY TAKING ADVANTAGE OF AND MAXIMIZING THE REGIONAL STRENGTHS
In the past, we promoted the “hub-and-spoke model,” in which our centers in Japan led basic research and shared the outcomes with our centers around the world. However, from 2019, we are promoting a “multi-hub network,” allowing our 6 centers around the world to pursue research by taking advantage of and maximizing their regional strengths to meet local consumer needs, and develop outcomes globally.
■Innovation Centers
Via the multi-hub network, our 6 global innovation centers take advantage of and utilize their regional strengths.
Japan
Shiseido Global Innovation Center
・Established as Research Department Testing Room in 1916
・Relocated to Minato Mirai 21 in Yokohama, Japan in April 2019
・Conducts development of cosmetics, beauty foods, beauty devices, and beauty regimens, and basic researches that support these developments.
・Offers spaces for collaborative works with partners in different research areas and industry sectors as well as for consumers.
・Welcomes visitors to experience the latest research at facilities
Asia Pacific(excluding Japan)
Shiseido China Innovation Center
・Established in 2001 (Beijing)
・Research and development of products for Chinese markets
・Research of consumers in China
・Study of regulations on cosmetics and compliance with applicable laws and regulations
・Shanghai branch (Established in 2015, top picture)
・Shanghai Fengxian Branch (Established in 2021, bottom picture)
Shiseido Asia Pacific Innovation Center
・Established in 2006
・Relocated the center from Bangkok to Singapore in 2017
・Research of consumers in Southeast Asia and communication development
・Study of regulations on cosmetics and compliance with applicable laws and regulations
USA
Shiseido Americas Innovation Center
・Established in 1990
・Research and development of products and OEM business
・Search for new materials for cosmetics in USA
Europe
Shiseido International France S.A.S.
Europe Innovation Center
・Established in 1988
・Research of consumers in Europe and communication development
・Research and development of fragrance and skincare products
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