In the past, we promoted the “hub-and-spoke model,” in which our centers in Japan led basic research and shared the outcomes with our centers around the world. However, from 2019, we are promoting a “multi-hub network,” allowing our 6 centers around the world to pursue research by taking advantage of and maximizing their regional strengths to meet local consumer needs, and develop outcomes globally.
The concept of the Global Innovation Center “S/PARK” is “the fruitful fusion of knowledge and people.”
It is a facility with various spaces dedicated to collaborative works.
Shiseido research development accelerates collaboration and realizes innovation with the expertise of both people inside the company and external partners from advanced research institutes, across different research areas and industry sectors, as well as consumers.
Through various joint research with partners in different research areas and industry sectors, we will achieve the integration of external knowledge and technologies in a speedy manner.
With the representation of an apartment room, we will analyze beauty activities and needs from various perspectives.