GLOBAL STRUCTURE

A MULTI-HUB NETWORK THAT GLOBALLY DEVELOPS Research and Innovation ACTIVITIES BY TAKING ADVANTAGE OF AND MAXIMIZING THE REGIONAL STRENGTHS

In the past, we promoted the “hub-and-spoke model,” in which our centers in Japan led basic research and shared the outcomes with our centers around the world. However, from 2019, we are promoting a “multi-hub network,” allowing our 8 centers around the world to pursue research by taking advantage of and maximizing their regional strengths to meet local consumer needs, and develop outcomes globally.

More info on our global network

SHISEIDO GLOBAL INNOVATION CENTER (DUBBED “S/PARK”) REALIZES ACCELERATION OF JAPANESE BEAUTY INNOVATION

The concept of the Global Innovation Center “S/PARK” is “the integration of diverse knowledge and people.” Shiseido accelerates collaboration with not only people and expertise inside the company but also external partners from advanced research institutes, in different research areas and industry sectors, as well as consumers to realize innovation. The GIC was relocated to Minato Mirai 21 in Yokohama, Japan in April 2019, being transformed into a new kind of facility with various spaces dedicated to collaborative works.

COLLABORATION LAB

Through various joint research with partners in different research areas and industry sectors, we will achieve the integration of external knowledge and technologies in a speedy manner.

About S/PARK

LIVING LAB

With the representation of an apartment room, we will analyze beauty activities and needs from various perspectives.

PROMOTION OF JOINT RESEARCH AND LARGE-SCALE ALLIANCE WITH RESEARCH INSTITUTES AROUND THE WORLD

We promote the creation of new products and services by integrating our expertise with external partners’ technologies through joint research, business alliances and M&A activities. Here are our main activities:

Joint research with MGH/Harvard CBRC_*

The CBRC has successfully made numerous research achievements in the fields of skin and hair science, leading to the discovery of innovative theories in dermatology and creation of new ingredients.

*MGH/Harvard CBRC (Cutaneous Biology Research Center) was founded with Shiseido’s support as a comprehensive research center for conducting advanced research on dermatology in 1989 by Massachusetts General Hospital and Harvard Medical School.

Acquisition of the Second Skin business of American startup, Olivo Laboratories

By combining the Second Skin technology of Olivo Laboratories and Shiseido’s competitive technologies and global marketing network, we aim for the development of new product categories in cosmetics including the development of skincare products for quick correction of sagging lines and wrinkles, with long-lasting effects.

Acquisition of Giaran, Inc. in the US

We actively promote personalization in beauty with the application of outstanding digital technologies including the advanced AI platform technology of Giaran and introduce new shopping experiences.

Acquisition of American venture business, MATCHCo

By creating synergy between MATCHCo’s innovative digital technologies and Shiseido’s R&D capabilities, we are strengthening business models in response to the trend of personalization in cosmetics.