The history of Shiseido’s Research and Innovation began in the Testing Room set up in 1916. For over 100 years since, we have pursued cosmetics that keep skin healthy and youthful, or enhance its beauty, with a priority on safety and quality. Academic institutions highly regard our experience and achievements accumulated through our long-standing research. Our current core research areas are psychological research, material science, and skin research. By integrating digital device research deeply related to information science—as well as holistic research, which perceives beauty from in and outside of the body—we will create diverse beauty approaches and new beauty experiences that go beyond conventional cosmetics.
Core research areas
We value the “feel” of cosmetics that allows pleasant use, and have been improving our formulation technology to balance excellent functions with a pleasant feel.
Through psychological research we are currently creating a scientific approach to increase the comfort felt by customers. For example, we develop equipment to measure psychological response, such as tactile sensors, and assessment methods to understand the preferences of customers around the world. Furthermore, we pursue the pleasantness of cosmetics by applying the look, feel, and aroma that satisfies customers to our material science research according to neuroscience and psychology.
One of our strengths—material science technology—is used to develop ingredients used in cosmetics and complete their formulation. High-level technology is required for pursuing the function and quality of each ingredient, stabilizing and formulating effective ingredients, and realizing a pleasant feel. Believing that skincare, sunscreen, and makeup products should provide the best feel and performance while applying to the skin, we study the actual skin application in depth. This research area is also bringing about a new perspective of cosmetics, increasing in functions as the state of skin application improves.
Shiseido’s skin research perceives skin not only as cells gathering but also as an aggregation of capillary and lymphatic vessels, sweat and sebaceous glands, and various other functions affecting one another, revealing their composition.
This research area consists of skin observation technology to reveal surface and internal conditions without sampling living human, basic research to unravel the mechanisms of skin cells and tissues, and solution-oriented research to create effective ingredients based on such these and evaluate their effects.
New research areas
In recent years, technology has evolved remarkably, particularly in the development of digital technology and various devices that are greatly changing our lives. We apply these technological trends using our strengths to offer personalization and e-commerce counseling which allow customers to choose the skincare and makeup items that suit them without going to a store.
We also pursue hair regenerative medicine and create new beauty solutions that support skin health and beauty from the inside through food.
Life Quality Beauty
Materiality Core Activities