Representative Director, President and CEO
As members of a company delivering beauty, each and every employee shall have awareness and knowledge, and take action proactively to work healthily, physically and mentally.
Shiseido will endeavor to provide opportunities for our employees to speak freely with each other about beautiful lifestyles and health for mutual growth.
Shiseido will endeavor to create a safer and more comfortable work environment and will actively support the efforts of employees and their families in cooperation with the Shiseido Health Insurance Society.
Regarding promotion, the officer in charge of human resources acts as the Health Management Representative (Chief Wellness Officer), and the Human Resources Department Wellness Support Group and Shiseido Health Insurance Society collaborate to support each office (of the Shiseido Group in Japan) to take the initiative to maintain and promote employee health. In addition, the Health Management Representative and each officer, department manager, and responsible person jointly discuss support for employee voluntary health initiatives.
CWO ‐Chief Wellness Officer‐
CPO‐Chief People Officer‐
President, Shiseido Health Insurance Society
The Shiseido Group in Japan considers and works to resolve the following issues.
1. Reconstructing the foundation of the occupational health system that supports health-related initiatives
More frequent patrolling inspections of workplaces by members of the Health Committee, Safety and Health Committee, and occupational physicians; maintenance of a 100% health checkup rate; encouragement for undergoing reexamination and/or detailed examinations based on health checkup results to ensure early treatment; improvement of health guidance rules to make health guidance more effective and efficient and the addition of more information and resources; multifaceted analysis of health data; enhancement of mental health measures; development and implementation of a mental health promotion plan
2. Implementation of health-related initiatives
The Shiseido Group in Japan and the Health Insurance Society will jointly promote health initiatives that take into account each office’s health issues with the aim of promoting beautiful lifestyles, improving women's health, providing mental healthcare, facilitating smoking cessation, preventing cancer, and improving the work environment.
|Shiseido Group in Japan||Shiseido Health Insurance Society|
|Beautiful lifestyles||Improvement of lifestyles||■ Organization of exercise seminars (provided by instructors from RIZAP and Tanita Health Link) |
■ Promotion of self-care using health point apps and wearable terminals
■ Thorough implementation of health guidance
■ Organization health fairs
|■ Provision of specified health checkups |
■ Implementation of health support programs (specified health guidance) (While national age eligibility for above specified health checkups and guidance begins at age 40, Shiseido begins at age 35 to enable early detection/treatment.)
■ "Dental Examination Campaign" partial subsidy for dental checkup fees (promotion of regular preventive dental care by family dentist)
■ Organization of lifestyle improvement seminars provided jointly by KENPO and RIZAP
■ Efforts to prevent worsening of diabetic nephropathy (program subsidized by Ministry of Health, Labour and Welfare)
■ Addition of "recipes for prevention of lifestyle-related diseases" on Health Insurance Society website
|Women’s health||Addressing female-specific health issues||■ Monthly dissemination of health-related information |
■ Dissemination of information in lunchtime sessions (live streaming)
|■ Full subsidy for cervical cancer and breast cancer screening |
■ Encouragement for women to undergo above screening
(provision of information leaflets on necessity and advantages and disadvantages of gynecological examinations for all target employees)
■ Addition of "Women's Health Promotion Office Healthcare Lab" banner on Health Insurance Society website and provision of relevant information
|Mental health||Acquiring stress tolerance; |
reduction of repeated long absences from work
|■ Organization of seminars for self-care and line-care practices (new employees, new managers, guidance training, training for managers) |
■ Launch of e-learning courses on mental health self-care
■ Interviews by department managers, and improvement of work environment based on group analysis of stress check results
|■ Placement of "Interviews about Mental Toughness" articles in Health Insurance Society public relations magazine (since 2020 spring/summer)|
|Telephone consultation with Health Support Dial 24 (24 hours/day, 365 days/year), mental health consultation support|
|Measures against smoking||Promotion and maintenance of non-smoking||■ Measures for complete prevention of secondhand smoke in workplace (posters and leaflets) |
■ Provision of educational lectures on smoking behavior
■ Provision of health guidance on non-smoking
|■ Subsidy for outpatient consultation fees to quit smoking (year round)|
|■ Distribution of " Invitation to Quit Smoking DM " with information on " Quit Smoking " Victory 2020" (full subsidy for programs to quit smoking for a limited period)|
|Measures against cancer||Early detection; |
balancing treatment and work
|■ Launch of e-learning programs to improve cancer literacy, and support to balance work and treatment |
■ Introduction of support measures for treatment/work balance*
■ Participation in “Cancer Control Promotion Company Action”
|■ Participation in "Cancer Control Promotion Company Action" (since FY2018) |
■ "Recommendation for Cancer Screening" (author: Dr. Keiichi Nakagawa) enclosed with Health Insurance Society public relations magazine
■ Partial subsidy for cancer screening
■ Encouragement and confirmation of followup consultation (necessary medical care /detailed examination) in cases indicating risk
■ Addition of "Cancer Information Service" banner from National Cancer Center on Health Insurance Society website, and provision of relevant information
|Work-style reform and improvement of work environment||Encouraging frequent communication||■ Establishing measures for fostering communication between supervisors and subordinates in ABW (new work-style in new office environment) |
■ Revitalizing health committee based on workstyle reform
■ Questionnaires for employees working from home, and improvement of work environment
■ Provision of information to employees within Human Resources community website
|1.Measures against smoking|| |
|2.Beautiful lifestyles|| |
The smoking rate in our company had been slightly higher than the national average. In response, we introduced initiatives such as No Smoking Day within the company and a support program to quit smoking using a nicotine substitute. In 2010, a support program to subsidize fees for treatment to quit smoking was launched. In the following year, smoking was banned in all company buildings. In addition, employees in uniform working in stores have been prohibited from smoking since 2012 and, since May 2019, no employees are permitted to smoke during working hours. The company also has joined the “No Smoking Promotion Business Consortium” to share the latest information on non-smoking initiatives. Thanks to these efforts, the smoking rate has seen a reduction to 22.2% in 2018 and 20.8% in 2019 (down 10 points compared to 2010). To accelerate this tendency, we will enhance our efforts to promote non-smoking, such as placing non-smoking posters at offices and distributing information leaflets to new employees. Following the subsidy for treatment to quit smoking that commenced in 2010, the Health Insurance Society launched the “0-Yen Quit-Smoking Challenge Program” in 2019, which subsidized all treatment costs to assist employees and dependents attempting to quit smoking. The program received 106 employee participants, which exceeded the target of 100. Of these, 54 participants successfully quit smoking.
In FY 2020, in a joint project between employers and the Health Insurance Society, an "Invitation to Quit Smoking DM "(message from the CWO, original information leaflet, and information on a full subsidy for program fees to quit smoking) will be sent to smokers, and “Quit Smoking: Victory 2020,” a full subsidy program for program fees to quit smoking, will be available for a limited period.
The 0-Yen Quit-Smoking Challenge Program in FY 2019 has been replaced by “Smoking Cessation: Victory 2020” for FY2020, which aims to enroll 100 participants and help at least 50 successfully quit smoking.
We joined the “No Smoking Promotion Business Consortium” in April 2019. Since then, we have participated in Consortium workshops to share information with other companies that have implemented progressive non-smoking programs.
Our corporate average rate in FY 2020: 17.0% (actual rate in FY 2019: 20.8%)
Increase in number of participants to start outpatient treatment to quit smoking: More than 100 (of which at least 50 successfully quit smoking)
Our implementation rate of health support programs (specific health guidance) is particularly high at 55.4% compared to the national average (21.4%), and a certain level of effect can be seen in the reduction of BMI among participants.
|Reporting fiscal year to the government |
(Report the previous year's results in November of the following year)
|Specific health guidance||Implementation target|
|Implementation rate (％)||Government (Ministry of Health, |
Labour and Welfare) (％)
|Guidance participants||Guidance non-participants||Guidance participants||Guidance non-participants|
|After health guidance |
|After health guidance |
Every year, we conduct health fairs tailored to the health issues of each of our facilities, and launch measurement events, health education sessions, and collaborative events with cafeterias.
[Participating employee feedback]
・“It's good to have events that raise health awareness.”
・“I've heard a lot about basal metabolism, but this is the first time that I learned what my basal metabolism rate is. It was a good learning opportunity.”
The company has since FY2019 provided seminars on exercise and diet that are designed to address health issues in each organization, which have been well-received by participants. Results from questionnaires given to seminar participants showed that those who exercise increased by 13% after attendance and indicate that the seminars have contributed to helping more than 10% of participants continue exercising.
We will provide further seminars designed to motivate participants to make exercise a regular habit.
[Participating employee feedback]
・"The seminar reminded me that a healthy lifestyle is the source of beauty. It made me recognize that it’s important to find an image of what I want to become.”
・“If I was alone, I may have given up. Together with other participants, I was able to finish the course.”
Ratio of participants continuing exercise: 10% higher after seminar
Provision of information for employees
We conducted a survey among employees working from home to understand their situations and needs. Based on the survey results, we are providing information on dieting and exercise, advice and input from occupational physicians and counsellors, and tips on how to manage teleworking.
Lunchtime session (live streaming)
We stream information useful to employees to reduce their stress and promote communication.
Themes include lower back pain, weight gain during quarantine, response measures to the coronavirus, women's health, and preventive measures against alcoholism.
We have started providing online video consultation to employees working from home as part of our efforts to prevent the spread of infection. This has facilitated employees to communicate with occupational health care staff, enabling rapid response to health concerns.
Measures for infection control taken by the Health Management Office
The Health Management Office takes rigorous measures to prevent the exposure and spread of coronavirus, such as the placement of hand sanitizer dispensers and installation of acrylic barriers and plexiglass partitions in consultation spaces. The objective of these measures is to prevent infection when employees coming to the office from outside visit the Health Management Office.
External evaluations and awards
Shiseido has been selected by Japan's Ministry of Economy, Trade and Industry (METI) and the Nippon Kenko Kaigi for the Health & Productivity Management Outstanding Organizations Recognition Program “White 500” for the fourth consecutive year.
Life Quality Beauty
Materiality Core Activities