"BEAUTY INNOVATIONS FOR A BETTER WORLD." This is the significance of Shiseido's existence, and our corporate mission is to contribute to the sustainability of a beautiful and healthy society and the earth by enriching people's hearts with "beauty" and bringing joy and happiness to their lives. To realize this philosophy, employees must lead a healthy, prosperous, and happy life and embody their healthy beauty. And as a foundation to support the employees, we need an environment where they can work safely and securely. To achieve this, Shiseido is working with the Shiseido Health Insurance Society to formulate the "Shiseido Health Declaration" to clarify support for employees to live a healthy and beautiful life. We have also established an "Occupational Health and Safety Management System" that realizes a safe and secure working environment for people working in the Shiseido Group. Furthermore, we have formulated the "Shiseido Vision Zero Declaration (Safety Declaration)" aiming for zero lost time accidents in all workplaces. We will continue to evolve activities based on the above, minimize occupational safety risks, and invest in health to make our employees healthier and as a result, give back to society. We aim for a virtuous cycle. Shiseido delivers beauty to consumers. We will continue to shine 100 years from now and will do our utmost to manage health and safety measures so that we can become a company that diverse people around the world know and trust.
Representative Corporate Executive Officer,
President and CEO
Kentaro Fujiwara
Our mission is “BEAUTY INNOVATIONS FOR A BETTER WORLD.” To that end, we promote initiatives for employees and their families to live beautifully and healthily based on our perception that beauty and health are sources of vitality.
As members of a company delivering beauty, each and every employee shall have awareness and knowledge and take action proactively to work healthily, physically and mentally.
Shiseido will endeavor to provide opportunities for our employees to speak freely with each other about beautiful lifestyles and health for mutual growth.
Shiseido will endeavor to create a safer and more comfortable work environment and will actively support the efforts of employees and their families in cooperation with the Shiseido Health Insurance Society.
Regarding promotion, the Representative Corporate Executive Officer, President and CEO acts as the Health Management Representative, and the Wellness Support Group of the People & Culture Division and Shiseido Health Insurance Society collaborate to support each office (of the Shiseido Group in Japan) to take the initiative to maintain and promote employee health. In addition, the Health Management Representative and each officer, department manager, and responsible person jointly discuss support for employee voluntary health initiatives.
Health Management System
The twin mascots were born in 2023 wishing for the health, safety, and peace of mind of all employees.
They were designed with a motif of camellia petal and heart.
Health mascot: WELL-chan - looking out from a red camellia petal and hugging a heart
Safety mascot: SAFY-chan - Looking out from a yellow camellia petal, wearing a helmet and carrying a check sheet
Health Management Strategy Map[PDF:248KB]
Definitions and Notes of Presenteeism, Amount of Investments[PDF:184KB]
The status of employees' health efforts is evaluated by setting KPIs. The analyzed employee health data is used to implement health-related initiatives for the Shiseido Group in Japan.
Numerical Targets for Health Management[PDF:384KB]
Aim | Embodiment of Beauty Wellness to enable everyone to lead a beautiful and healthy life |
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Measures by the Shiseido Group in Japan | Measures by the Shiseido Health Insurance Society | |
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Total lifestyle |
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Business themes consistent with "beautifying people's lifestyles"
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Sleep |
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Diet |
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Exercise |
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Aim | Embodiment of Beauty Wellness through the promotion of non-smoking unique to Shiseido |
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Measures by the Shiseido Group in Japan | Measures by the Shiseido Health Insurance Society |
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<Previous measures and the development of future Tobacco Free (promotion of non-smoking) > Since the start of measures against smoking in Shiseido in the 2000s, Shiseido and the Health Insurance Society have continued to work together on these measures over 20 years. These measures have been implemented with the following three pillars: education and awareness raising through in-house seminars and various media; creation of environments that prohibit smoking by establishing Non-Smoking Days and Non-Smoking Rules within the company; and support for quitting smoking, such as by providing instructions on quitting smoking and a program that subsidizes the cost of smoking cessation treatment. We have been participating in the Non-Smoking Promotion Business Consortium since its establishment, collecting information and exchanging opinions on advanced practices adopted by other companies, and we have further utilized the analysis results of previous measures, smoking-related data, and employee feedback provided through internal surveys and other means, to embody Beauty Wellness through non-smoking promotion measures unique to Shiseido and formulate a medium-to long-term plan that promotes Tobacco Free with a concerted effort by all employees. |
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Aim | Employees obtain, choose, and correctly understand the health and medical care information and the health issues corresponding to life stages so that they can take autonomous health actions. |
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Measures by the Shiseido Group in Japan | Measures by the Shiseido Health Insurance Society |
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<Measures to improve health literacy concerning health issues corresponding to life stages>
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Aim |
Employees understand and practice methods to notice stress and conduct self-care so that they can continue to actively work. All employees including managers foster a comfortable working environment. |
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Measures by the Shiseido Group in Japan | Measures by the Shiseido Health Insurance Society |
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Establishment of the external consultation service: Telephone consultation with Health Support Dial 24 (24 hours/day, 365 days/year), mental health consultation support (remote support started in 2021) | |
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Aim | Employees understand the disease of cancer, how to balance treatment and work, etc. so that they can take autonomous health actions that lead to early detection and early treatment. |
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Measures by the Shiseido Group in Japan | Measures by the Shiseido Health Insurance Society |
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Completion rate of health support programs | The completion rate of health support programs (specific health guidance) stood at 53.4% in FY2022, higher than the national average (34.0%). *See the table below |
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Wellness fairs | Every year, we hold wellness fairs tailored to the health issues of each Shiseido Group location in Japan. The wellness fairs incorporate opportunities to learn about health through hands-on experience and fun activities to participate in, such as bone density and gait measurement sessions, and are designed so that employee can easily get involved and develop a greater interest in health. In 2023, we held wellness fairs at 10 offices and the overall average satisfaction score across all the venues was 97%. In 2024, we held wellness fairs at around 9 offices nationwide, and at some offices, in a new initiative, we held the fairs in time slots to suit shift workers. |
Lifestyle seminars | Since 2019, we have provided seminars on exercise, diet, and sleep that are designed to address health issues in each organization, and these seminars have been well-received by participants. In FY2023, we have provided online seminar content according to the health issues in each office and have continuously implemented measures to improve exercise habits, sleep, and dietary habits of the more than 2,000 participants. We plan to continue implementing these measures going forward. |
Walking events | Since 2022, in collaboration with the Health Insurance Association, we have been organizing an app-based walking event to create an opportunity to reduce lack of exercise and prompt a start to regular exercising. Both individuals and departments are ranked in the event and more than 2,500 people from approx. 170 departments have participated to date. The event is well-received as an opportunity to promote not only exercise habits but also communication among employees, and we plan to continue holding the even going forward. |
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FY2019 | FY2020 | FY2021 | FY2022 |
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Number of target people(persons) | 1,382 | 1,574 | 1,416 | 1,458 |
Number of target people who completed the program(persons) | 700 | 837 | 803 | 779 |
Completion rate(%) | 51.4 | 53.2 | 56.7 | 53.4 |
National average of completion rate(%) |
27.4 | 26.9 | 31.2 | 34.0 |
<Wellness fairs at Hamamatsucho Office>
<Special wellness fair menu created in collaboration with the cafeteria>
Smoking rate | Since the calculating of the smoking rate began, it has been decreasing every year and declined to 16.7% in 2023 (-16.9 percent from 2010). We aim to further lower the rate with a target index of “less than 5% by 2030.” |
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Support to quit smoking | In addition to individualized health instructions to quit smoking, we aim to create a system to provide a wide range of consultations regarding smoking cessation through the trial implementation of a non-smoking counseling service (at some offices), external consultation counters, etc. We have been holding the Tobacco Free Challenge as a smoking cessation event since FY2023. Employees who enter the challenge receive support from a public health nurse via email in a two-month attempt to quit smoking, and we make a donation to the Japan Cancer Society according to the number of employees who enter and succeed in quitting smoking. Insurance Society launched a limited-time full subsidy for smoking cessation treatment in FY2019 and a “remote smoking cessation outpatient consultation” (full cost subsidized by the Health Insurance Society) in FY2021. In FY2023, we achieved a high smoking cessation success rate of 74.6%. Our goal is to continue to maintain a success rate of at least 70% in the future. Rather than paying too much attention on the success of smoking cessation, we aim to create a supportive environment for people trying to quit. In 2024, in a new initiative, we held smoking cessation support study meetings for in-house occupational physicians and occupational health staff to learn about smoking cessation clinics and nicotine gum. |
Company non-smoking rules and measures against secondhand smoke | In FY2012, we made the building smoke-free and prohibited employees from smoking when in uniform and in company vehicles. Following the dissemination of information about our Tobacco Free Policy in 2023, we conducted a fact-finding smoking survey targeting all employees. Based on the survey results and our Tobacco Free Policy, we held discussions in each business area and are now in the process of formulating a road map for 2030 to completely prevent unwanted passive smoking. |
Dissemination of information | We continuously disseminate information through posters, leaflets, health committee meetings, in-house intranet, and in-house live streaming. |
Creation of a tobacco-free culture |
Following an in-house vote for the selection of a smoke-free mascot in which 480 employees, both smokers and non-smokers, took part, two mascots were born. The vote served as an opportunity for employees who participated to reflect on the tobacco free issue as something that concerns them. Mascot characters peering out from a red camellia petal and holding a Tobacco Free flag |
Mental health and self-care | We provide education on mental health and self-care through e-learning courses. The e-learning courses are effective, achieving a 99% comprehension rate (same as the previous year). Furthermore, we distribute helpful information for self-care by creating 5 to 10-minute short videos about assertion, cognitive behavioral therapy, etc. Since 2023, we have sought to review and strengthen mental health measures in general through the appointment of occupational physicians specializing in psychiatry. We have established internal and external consultation services and provide health consultations with in-house occupational physicians and nurses, as well as counselling with partner certified public psychologists where necessary. |
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Mental health and line care | All those in managerial positions are provided with education about mental health and line care through e-learning. In addition, we prepare and distribute 5- to 10-minute short videos for newly appointed managers about matters such as their obligation to consider safety, how to notice changes in their subordinates, and return-to-work support, and work to enhance line care training. |
Seminars on women’s health | Based on the characteristics and needs of the offices, we provide training on women's life stages and health (such as female hormones, menstruation, and menopause). We implemented seminars focusing on menopause in 2023 and menstruation, PMS, pregnancy, infertility and preconception care in 2024, and all seminars were extremely well received, with a satisfaction level of at least 90%. |
Implementation of support for balancing cancer treatment / work, and e-learning courses | Since 2020, we have provided cancer education through e-learning. We work to improve cancer literacy among employees by exploring topics such as basic knowledge about cancer, support systems, and consultation services for balancing cancer treatment and work, and stories from employees who have undergone cancer treatment. The e-learning courses are effective, achieving a 99% comprehension rate (+1% from the previous year) and a 98% satisfaction rate (+1% from the previous year) in 2023. With 105 people taking part either in-person or online, our cancer seminars achieved a 100% comprehension rate and a 100% satisfaction rate. |
<Menopause events in 2023>
<Menstruation and PMS events in 2024>
Shiseido, together with 20 domestic affiliated companies in the group, was certified in the "2025 Health & Productivity Management Outstanding Organizations Recognition Program (Large Enterprise Category, White 500) run by the Ministry of Economy, Trade and Industry (METI) and the Japan Health Conference.”*1
In recent years, the areas of wellness and wellbeing have been attracting greater attention, with an increasing number of companies aiming for outstanding health and productivity management*2. While the number of companies participating in the Survey on Health and Productivity this time was 3,869, the highest number ever (up 10% from last year), the Shiseido Group was able to enter the top 10% in the large enterprise category and receive “White 500” certification (This is the fifth time in total). Going forward, we will continue to strive to achieve even greater heights in order to maintain and improve the health and safety of our employees.
Name of certified corporation | Names of affiliate corporations also certified |
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Shiseido Corporation | Japan Retail Innovation Co., Ltd. |
KODOMOLOGY Co.,Ltd. | |
Pierre Fabre Japon Co., Ltd. | |
Shiseido Astech Co., Ltd. | |
IPSA Co., Ltd. | |
Ettusais Co., Ltd. | |
ETWAS Co., Ltd. | |
EFFECTIM Co., Ltd. | |
The Ginza Co., Ltd. | |
Shiseido Parlour Co., Ltd. | |
Hanatsubaki Factory Co., Ltd. | |
Shiseido Interactive Beauty Co., Ltd. | |
Shiseido Japan Co., Ltd. | |
Shiseido Beauty Academy | |
Shiseido Corporate Pension Fund | |
Shiseido Health Insurance Society | |
Shiseido Child Foundation | |
Shiseido Beauty Salon Co., Ltd. | |
Shiseido Labor Union | |
Shiseido Creative Co., Ltd. |
Shiseido pursues "PEOPLE FIRST," which is an important management philosophy for people working in the Shiseido Group*1 to bring about innovation in society by producing results. To that end, our vision is to create an environment in which people working in the Shiseido Group can work safely and securely, and to achieve zero lost time accidents*2 at all workplaces.
This commitment has been established as a behavioral guideline to realize the Shiseido Vision Zero Declaration (Safety Declaration), and applies to all individuals working across the Shiseido Group, both in Japan and globally, including officers, employees, dispatched staff, and personnel from partner companies.
Commitment | |
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Preventive Measures | We will specify the issues at individual workplaces through thorough risk assessment* and based on the data analysis of lost work accidents, and we will take measures against hazards at the workplaces to create a secure working environment for all people. |
Continuous Education and Compliance with Rules | We are responsible for our own safety and that of those around us, and we commit to receiving regular health and safety training and adhering to established rules. |
Improvement Activities | We will review and discuss internal lost time injury cases with top management and relevant departments during health and safety management system committee meetings, and proactively implement countermeasures. |
Management System | |
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Occupational Health and Safety Management System Committee “H&S Committee”*1 |
In promoting the “H&S Committee,” the officer in charge of human resources is responsible for health and safety management, supervising business areas in Japan and overseas, and taking the initiative in maintaining and promoting the health and safety of people working for the Shiseido Group. The health and safety manager works with officers, department directors, and other people in charge to encourage people working for the Shiseido Group to make voluntary efforts to ensure their health and safety. The H&S Committee, chaired by the officer in charge of human resources, determines commitments on occupational health and safety, of which significant ones and measures against occupational accidents are reported to the Board of Directors. |
Health and Safety Committee |
We have set up the Hygiene Committee and the Health and Safety Committee in accordance with laws and regulations and worked on establishing a safe and comfortable workplace through dialogue with employees and labor union representatives as well as through participation in and investigation and deliberation at the committees. To prevent occupational accidents, we have formulated an occupational health and safety policy and established the Health and Safety Committee, through which we analyze and review dangerous areas and behaviors, determine the causes, conduct risk assessment to evaluate and prioritize the causes and near-miss accidents,*2 and implement hazard prediction training. |
ISO 45001 |
For factories in Japan and overseas, we have obtained the ISO 45001 certification and implemented occupational health and safety management systems as part of our effort to realize our goal of reducing occupational accidents to zero and prevent the occurrence of serious accidents. The certified factories have set up and implemented necessary procedures to prepare for and respond to possible emergencies. |
Occupational Health and Safety Management System
An “H&S Committee” meeting was held, attended by representatives from factories, laboratories, retail counters, and offices, as well as officers from each division and labor union representatives.
An “H&S Committee” meeting was held to share information on locations where occupational accidents such as slips, trips,
Results and Evaluations
Significant Item | Area | 2021 | 2022 | 2023 | 2024 | 2030 |
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Accidents resulting in fatality or functional loss | All Shiseido Group | 0 | 0 | 0 | 0 | 0 |
Number of occupational accidents | Shiseido Group in Japan | 28 | 24 | 30 | 22 | - |
Number of occupational accidents | Shiseido Group outside Japan | 66 | 54 | 42 | 39 | - |
Lost time injuries frequency rate | Shiseido Group in Japan | 0.74 | 0.68 | 0.89 | 0.70 | 0.1 |
Lost time injuries frequency rate | Shiseido Group outside Japan | 1.94 | 1.76 | 1.47 | 1.41 | 0.1 |
Number of factories that obtained the ISO 45001 certification | All Shiseido Group | 3 | 3 | 8 | 14 | - |
The FY2024 results revealed that the number of occupational accidents and the lost time injury frequency rate of domestic and overseas sites were lower than in the previous year. Nevertheless, the number of trips and falls at domestic sites was as high as in the previous year. To decrease these numbers, we intend to strengthen safety measures, particularly for mid-career employees,*1with the aim of establishing age-friendly workplaces.
In 2024, we developed our original Wellness Exercise, which we have been recommending. We have also worked to increase the health and safety training attendance rate and conducted the Safety Culture Diagnosis to create a safe and secure working environment for all. Our Wellness Calendar and the new web portal have given us more lines of communication, allowing us to share health and safety materials and tools readily with all of the people working within the Shiseido Group.
To achieve our health and safety goals by 2030, we need to prevent future accidents by conducting company-wide health and safety training and sharing information beyond business domains, instead of go beyond site-level governance, both nationally and internationally. It is essential to strengthen safety measures to prevent trips and falls, the main causes of occupational accidents, particularly involving employees in their 40s, 50s and 60s, and to comply with the projected tightening of health and safety laws and regulations. We also need to mitigate risks regarding the suspension of operations or loss of public confidence due to serious occupational accidents.
Our aim is to build a three-part structure that includes occupational accidents, disaster prevention, and BCPs*2 by enhancing the H&S Committee system that is currently implemented in Japan and communication via the web portal. Compared to all domestic industries and to the chemical and manufacturing industries in Japan individually, the Shiseido Group has been able to ensure a high degree of safety for its workers. Nevertheless, we will continue to enhance our health and safety initiatives and implement various measures to achieve our goals.
Comparisons of the lost time injuries frequency rate of domestic sites in the Shiseido Group with those of all domestic industries and the chemical and manufacturing industries in Japan
WELLNESS CALENDER
Shiseido's original Wellness Exercise
Shops/Sales and Offices | |
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Targets |
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(1) Initiatives to increase awareness of occupational accidents and develop a feeling of responsibility
(2) The horizontal application of the good practices of each business site
(3) Safety inspections by safety coordinator teams
(4) Initiatives to prevent the recurrence of accidents and increase employees' awareness of safety
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Initiatives / Issues that need to be addressed |
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R&D (Laboratories) | |
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Targets |
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Result |
The chemical substance management system has been strengthened as follows:
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Initiatives / Issues that need to be addressed |
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Supply Network Domain (Factories and Distribution Centers) | |
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Targets |
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Result |
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Initiatives / Issues that need to be addressed |
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The picture shows a footage from the safety rule video created by the Kakegawa Factory
The factory is being inspected by members of the external organization.
Functional Area | |
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Shops/Sales and Offices |
Continue the activities carried out in FY2024 and ensure each and every employee has a safety-first mindset at all times
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R&D (Laboratories) |
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Supply Network Domain (Factories and Distribution Centers) |
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Inspection and Examination | |
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ISO45001:2018 |
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Third-Party Verification |
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Members of the Osaka Factory that obtained the ISO 45001 certification pose with the Chief Supply Network Officer.
(December 2023)
Members of the Osaka-Ibaraki Factory that obtained the ISO 45001 certification pose with the Chief Supply Network Officer.
(February 2024)
Members of the Fukuoka Kurume Factory that obtained the ISO 45001 certification pose with Health & Safety System Owner.
(March 2024)
Members of the Nasu Factory that obtained the ISO 45001 certification pose with Chief Supply Network Officer. (April 2024)
West Japan Distribution Center:ISO 45001Certificate of Registration(December 2024)
Information on safety activities, education and training programs provided in each domain is shared at H&S Committee meetings. Near-miss accident and hazard prediction training are provided across the business.
Company-wide health and safety training has incorporated common issues addressed by the H&S Committees, and it has been overhauled to be more comprehensible and help prevent occupational accidents. It also focuses on the topic of trips and falls, the main causes of occupational accidents. The training is accessible via the internal e-learning system or the new web portal so employees can do it at any time.
In FY2024, we conducted the Safety Culture Diagnosis in addition to health and safety training. We quantified five items, education and training, reporting obligations, performance, resources and the environment and organization and culture, to evaluate and assess the safety culture of the Shiseido Group (20 Shiseido Group companies underwent the Safety Culture Diagnosis.).
The continuous implementation of the Safety Culture Diagnosis has helped us recognize the level of understanding and awareness of safety that workers had. We are working in tandem with each domain’s initiatives to prevent occupational accidents through stratified analyses and the provision of feedback.
The Supply Network Domain (Factories and Distribution Centers) provides training and develops education and training plans in line with the Global Safety Management System (GSMS) and the ISO 45001 requirements.
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