SAGGING
Why does our skin sag?
Sagging is a major change in facial shape that progresses with age.
Although it is a concern for many,
effective solutions for skin sagging were long considered highly difficult to achieve.
Shiseido, however, has dedicated over a quarter of a century to tackling this challenge,
continually creating revolutionary approaches based on scientific research.
Historically, skin sagging was long believed to be caused solely by gravity.
Now, through successful visualization and precise analysis of the internal physical forces within the skin,
the true, fundamental cause of sagging has finally been brought to light.
Loss of Dermal Anchoring Structures
Dermal Cavitation
Loss of the Fibroblast Network
Weakening of Arrector Pili Muscles
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* The International Federation of Societies of Cosmetic Chemists (IFSCC) Congress
Tomonobu Ezure, Executive Fellow, a pioneer in skin sagging research with four consecutive IFSCC awards
Skin sagging is an age-related change in facial shape that was once deemed nearly impossible to address through cosmetics. Building a foundation of research from scratch in this uncharted territory, we established the basic definitions and evaluation methods for sagging. Then, by continuously developing technologies to observe the interior of sagging skin, we have successfully unraveled its true nature and underlying causes, one after another.
These achievements have earned immense international acclaim, resulting in an unprecedented four consecutive top awards at the world's premier cosmetic technology conference, where top global scientists gather to present their latest breakthroughs. Numerous guest lectures at prestigious academic conferences underscores that this work transcends corporate boundaries, extending the frontiers of global skin sagging research.
