Originating from the French word elixir, ELIXIR was created in the hope that it would be a “miracle drop” that unlocks every individual’s beauty to the fullest, regardless of their age.
Since the brand’s inception in 1983, ELIXIR has remained dedicated to the science of skincare while focusing on collagen research and has constantly evolved to meet the ever-changing values and lifestyles of women over the years. Adored by a diverse array of consumers, ELIXIR has secured the No. 1^* position in sales in Japan for 15 consecutive years.
With a focus on Asia, including Japan, China and the retail travel market, ELIXIR is committed to strengthening its presence as a global brand so that Asian women can continue to shine.