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The origin of the name "Shiseido"


Japanese logo


English logo

The name "Shiseido" comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism. While our products have their origins in cutting-edge western pharmaceuticals, the company takes its name from eastern philosophy. This forward-thinking blend of Western science and Eastern wisdom has always been the cornerstone of Shiseido.

The origin of the name "Shiseido"

Praise the virtues of the Earth, which nurtures new life and brings forth significant values.

Camellia logo

  • circa 1916
  • 1917
  • 1918
  • 1921
  • Current logo

Shiseido’s symbolic camellia logo was designed in 1915 by the company’s first president Shinzo Fukuhara. It may have had a few minor adjustments since then, but it has stood the test of time and remains a firm part of Shiseido’s identity to this day.