Perfect Cover provides specialized products for Life Quality Makeup as part of Shiseido’s social value creation activities. Established in 1956 with the release of Spots Cover Foundation, a formula designed to help alleviate the psychological pain of those who suffered wartime burns, the brand has continued to research and develop makeup items for specific, severe skin concerns for more than half a century. In 1995, Perfect Cover was released to help conceal bruises, burns and changing skin tones due to illness and medical treatment. It is currently available in Japan and across Asia.
LAVENDER RING, an initiative for the social rehabilitation of cancer patients, was launched in 2017. Shiseido will continue to support those with severe skin concerns in leading the lives they want.