Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
Sustainability
Using Our Individual Strengths to Thrive with the “Expanding Work Opportunities for Visually Impaired Persons” Project
Nasu Factory’s Innovative Initiatives in Conserving Clean Water
The future envisioned by Shiseido Child Foundation as it celebrates its 50th anniversary
Brand
PRIOR Supports "Happy Days" of Middle Age Consumers
People・Organization
“Vision for the 150 Years to Come” by the staff members who joined Shiseido in 2022, the 150-year anniversary of foundation