Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
Sustainability
The future envisioned by Shiseido Child Foundation as it celebrates its 50th anniversary
Brand
PRIOR Supports "Happy Days" of Middle Age Consumers
People・Organization
“Vision for the 150 Years to Come” by the staff members who joined Shiseido in 2022, the 150-year anniversary of foundation
"SIDEKICK" envisions a new future that thoroughly explores the insight of young men who "value individuality"
Recycling used plastics into cosmetics packaging A circular economy built on the cooperation of three companies and consumers