Sustainability

The future envisioned by Shiseido Child Foundation as it celebrates its 50th anniversary

Brand

PRIOR Supports "Happy Days" of Middle Age Consumers

People・Organization

“Vision for the 150 Years to Come” by the staff members who joined Shiseido in 2022, the 150-year anniversary of foundation

Brand

"SIDEKICK" envisions a new future that thoroughly explores the insight of young men who "value individuality"

Sustainability

Recycling used plastics into cosmetics packaging A circular economy built on the cooperation of three companies and consumers