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HAKU

haku

Shiseido’s expert brightening*1 brand, established in 2005 and maintaining the top sales ranking in the brightening essence market in Japan for 15 consecutive years*2. Available in Japan and parts of Asia, HAKU is highly innovative, and the brand will continue to evolve based on the latest research and support customers’ hopes for a bright future.

  • *1 Brightening products limit melanin production and prevent dark spots and freckles
  • *2 INTAGE SRI brightening essence market Jan 2005-Dec 2019 (HAKU essence sales share)

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