1. Home
  2. BRANDS
  3. HAKU

HAKU

HAKU

Shiseido’s iconic brightening*1 expert brand was established in 2005. HAKU continues to evolve as a highly functional brand incorporating the latest research on brightening and supporting customers’ wishes to secure a bright future. Shortly after its launch, HAKU rose to the No.1 spot in sales in the brightening serum market, a position it has been maintaining for 17 consecutive years.*2 It is available in Japan and some parts of Asia.

  • *1:Inhibits melanin production and prevents the formation of dark spots and freckles
  • *2:INTAGE SRI brightening beauty serum market January 2005–December 2021 HAKU beauty serum (value share)

Media by country/region

website

Twitter

Instagram

 

CAREERS