DYNAMIC HARMONY
Achieving the impossible encounter.

Elucidate the mechanisms that connect the body, mind, skin, and external environment, etc. and draw out the natural, healthy beauty of our users based on holistic thinking.

High-level balance of undeniable functionality beyond expectations and close attention to safety, security, and other quality aspects that only Japan can provide.

Uncover latent subjective sensitivities and feelings through objective science, and offer unprecedented feelings and experiences of beauty and comfort.　

Step up to the challenge of creating sustainable value unique to Shiseido, which balances the satisfaction stemming from the results, high-quality design, and feel of our products with respect for and coexistence between people, society, and the global environment.

Create unique value that meets the needs of consumers with diverse values by leveraging the vast amount of consumer information we have accumulated over the years around the world and offering the best personalized solutions.

we will continue to evolve ourselves, creating a sixth and seventh approach in the future.