The brand was established in 2020 around the theme “coexistence with trees .” To honor nature’s blessings, BAUM uses ingredients extracted from every part of the tree—trunk, skin, leaves, fruit, and roots—in its products. Highlighting the natural power of human beings to become beautiful. Enhancing our skin’s innate potential to preserve itself, regardless of gender or age. Actively pursuing a series of environmental initiatives, BAUM uses upcycled oak (leftover in the furniture manufacturing process) for its packaging; grows tree saplings in stores and plants them in the BAUM Forest; is an active advocate of product refills; employs bioPET plastics and recycled glass in its glass containers; and sells original eco bags to customers to minimize waste.

A promoter of the message “EVERY TREE, A BEAUTIFUL BEGINNING ,” BAUM aims to realize a sustainable society in which trees are preserved for the future by adhering to “coexistence with nature,” a concept which has been valued by the Japanese for millennia. The brand currently offers skin care, mind care (eau de cologne and room spray), hand care, and body care products in Japan and China.