For more than 30 years, IPSA has valued "CO-CREATION OF YOUR OWN RECIPE" by providing customized "recipes" specially created to enable each person's unique beauty.
The brand name comes from the Latin word for " self " or "spontaneous." IPSA offers skincare, base makeup, and color makeup in Japan and six other Asian countries/regions. The core skincare line, ＭＥ, offers 16 different moisturizer from which consumers can choose with the help of a specialized Recipist*.
IPSA will continue to enable consumers to be themselves and express their individuality through this experience of "Co-creation of your own recipe.
- *Specialist who creates recipes together with consumers
KEY FIGURES
1986
Established
16
Varieties of ME to match skin types
20-30s
Age range of 80% of consumers
*IPSA internal data（2021）
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