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Empowering People through the Power of Beauty

Shiseido Life Quality Makeup: Supporting People with Serious Skin Concerns

  1. *1:Japan, China, Hong Kong, Taiwan, Singapore as of December 2020.
  2. *2:Due to COVID-19, we revised our plan to expand to 14 countries and regions by 2020.
  3. *3:Vitiligo is a long-term condition where pale white patches develop on the skin. It is caused by a lack of pigment in skin.
  4. *4:Abstract title: QOL effect of cosmetic camouflage for vitiligo
  5. *5:Champions of Good was launched in 2017 under the Company of Good in Singapore
Shiseido Life Quality Makeup
Shiseido Life Quality Makeup

Shiseido Life Quality Makeup

Supporting People Living with Cancer

Online makeup lessons

Online makeup lessons

Men’s Grooming For Cancer Patients

Men’s Grooming For Cancer Patients

LAVENDER RING: Supporting People with Cancer to Live with a Smile

Private online makeup lessons on LAVENDER RING

Private online makeup lessons on LAVENDER RING

Collaborating with Retail Partners to Build Support Networks in Local Communities

In 2015, Japan’s Ministry of Health, Labour and Welfare issued guidelines to promote healthy lifestyles among local communities. This inspired the creation of support structures for people with cancer, and senior citizens nationwide.
To support this initiative, we are committed to providing local communities in Japan with specialized beauty information.

In 2020, we collaborated with Sugi Pharmacy to give local people with cancer better access to our beauty care service. In November, Sugi Pharmacy set up a private room in its Fushimi branch to mark the launch of our Perfect Cover Foundation.
We also developed the ‘Beauty For Health’ program, which incorporates research findings from Shiseido’s cosmetic therapy to help older people.*1 As of December 2020, 459 CRC member retailers had adopted the program.*2

  1. *1:Shiseido’s cosmetic therapy uses skincare and makeup application techniques to help improve and maintain mental and physical health, quality of life and healthy life expectancy.
  2. *2:CRC: National Federation of Cosmetic Retail Cooperative.
Designated private room (Sugi Pharmacy Fushimi Branch)
Designated private room (Sugi Pharmacy Fushimi Branch)

Designated private room (Sugi Pharmacy Fushimi Branch)

Supporting Older People

  1. *1:Provided to 23 facilities nationwide.
  2. *2:Launched in 44 prefectures (as of December 2020).
  3. *3:Held online.
Local workshop led by medical workers (Fukuoka, Japan)

Local workshop led by medical workers (Fukuoka, Japan)

Supporting People with Visual Disorders

SHISEIDO Guide Makeup

SHISEIDO Guide Makeup

Supporting Children in Foster Care

Our children are the future, and at Shiseido, we are committed to building a society where every child can thrive and not a single one is left behind.
The Shiseido Social Welfare Foundation is engaged in a diverse range of activities in support of children living in social care.* Since 2005, to promote self-reliance among such children, the foundation has organized seminars focused on grooming, etiquette, and other skills. Developed and run in collaboration with Shiseido Japan Co., Ltd., AOKI, Inc., Recruit Co., Ltd., and other organizations, these seminars aim to help prospective high school graduates prepare for further education or a career to live independently. The foundation also offers scholarships for higher education, and training programs and educational magazines for staff at child welfare facilities.

  1. *The Shiseido Social Welfare Foundation is a public interest incorporated foundation
Grooming lessons

Grooming lessons

For more information on its activities, please visit.[PDF: 1.22MB]