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Empowering Women and Girls and Helping Them Become Self-Reliant

Over the years, Shiseido has launched several initiatives to empower women and address global gender issues. Working closely with our brands and regional headquarters, we support the education of socially disadvantaged women and girls around the world to help them become more self-reliant.

Clé de Peau Beauté: Supporting Education for Girls

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Virtual Field Visit (online tour) with participants from Kyrgyzstan

Virtual Field Visit (online tour) with participants from Kyrgyzstan

This year, the brand also held a worldwide CRM Campaign*4 featuring the brand’s best-selling product, The Serum, inviting consumers’ participation and aiming to raise awareness for UNICEF’s program.

Additionally, Clé de Peau Beauté also held the Power of Radiance Awards*5 ― a long-term philanthropic endeavor to honor women from around the world who have acted to drive positive change through knowledge.
In the fourth year of the program, the Power of Radiance Awards recognized Amanda Simandjuntak from Jakarta, Indonesia in recognition of her efforts to empower young girls through STEM education. Amanda is the CEO and co-founder of MARKODING*6, a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology.

Funding for these charity programs comes from a portion of the global sales of the brand’s best-selling product―The Serum.
The brand will continue to support women who have a positive impact on society.

POWER RADIANCE

Amanda Simandjuntak, recipient of the 2022 Power of Radiance Award

Amanda Simandjuntak, recipient of the 2022
Power of Radiance Award

  1. *1:UNICEF does not endorse any company, brand, product, or service.
  2. *2:Science, Technology, Engineering, and Mathematics.
  3. *3:Asian Development Bank
  4. *4:CRM Campaign: A Cause-Related Marketing Campaign whereby a portion of The Serum’s sales will be donated to support UNICEF’s program for education and empowerment of girls around the world.
  5. *5:Grants from the Power of Radiance Award are donated to a charitable organization of the award recipient’s choice in support of educational initiatives.
  6. *6:MARKODING which “2022 Power of Radiance Awards” recipient Ms. Amanda Simandjuntak serves as CEO and co-founder, is a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology such as coding, UI/XU design and product development. Since 2019, MARKODING has partnered with UNICEF Indonesia and launched the ‘Digital Innovation Challenge’ to equip adolescent girls and boys with transferable, digital and entrepreneurship skills aiming at developing human resources who can solve the problems by themselves.

Shiseido Travel Retail: Supporting Marginalized Women and Girls in Cambodia

Since 2020, Shiseido Travel Retail has partnered with Friends-International on the” Empower Her” initiative, which aims to help young women from disadvantaged backgrounds in Cambodia break the cycle of poverty by providing education, vocational beauty training, access to job placement opportunities, and employment support. In support of the initiative, we have contributed cash donations and beauty products; we are also involved in the development of the training curriculum. In 2021, 78 students received vocational beauty training — 41 of whom were placed in employment.

Students participating in beauty training

Students participating in beauty training

Hairdressing practice at a beauty salon

Hairdressing practice at a beauty salon

 

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