Over the years, Shiseido has launched several initiatives to empower women and address global gender issues. Working closely with our brands and regional headquarters, we support the education of socially disadvantaged women and girls around the world to enable their autonomy.
In 2019, Clé de Peau Beauté announced a global partnership with UNICEF*1 to support girls’ education and empowerment around the world. The brand pledged the world’s largest contribution of US$8.7 million in support of UNICEF’s Gender Equality Program. In this way, the brand helps to promote the organization’s effort to empower 6.5 million girls globally with skills for the future through education, skills development, and empowerment programs.
A CRM Campaign*2 featuring the brand’s best-selling product, The Serum, was launched in 2020 to invite consumer participation and raise awareness for UNICEF’s program. Primarily focused in-store, the campaign spans 21 countries and regions.
In 2019, Clé de Peau Beauté also announced a long-term philanthropic endeavor to advocate for girls’ education, empowering a brighter tomorrow. The brand launched the Power of Radiance Awards to honor women from around the world who have acted to drive positive change through knowledge*4.
In 2021, the Power of Radiance Awards recognized Alyona Tkachenko from Kazakhstan in recognition of her efforts to advocate and promote STEM education among young women and girls in her country.
At events such as 2021 ADB Asia and the Pacific Virtual Gender Forum and the UNICEF-hosted Global Forum for Children and Youth, Clé de Peau Beauté shared the value of its partnership with UNICEF in supporting girls’ education and empowerment and emphasized the importance of private sector engagement.
Clé de Peau Beauté is proud to take actions to deliver tangible results through championing STEM-related education. In the past year, due to COVID-19, education activities have been disrupted. Our increased reliance on technology has made it clear that the future will demand a greater focus on STEM fields for the next generation of girls to succeed and thrive — making our initiative even more meaningful as we help to develop a blueprint for building girls’ and young women’s skills both in times of crisis and for the future.
In 2020, Shiseido Travel Retail partnered with Friends-International for the ”Empower Her” initiative, which aims to help young women from disadvantaged backgrounds in Cambodia break the cycle of poverty by providing education, vocational beauty training, access to job placement opportunities, and employment support.
In support of the initiative, we provide cash donations and beauty products; we are also actively involved in the development of the training curriculum.
In 2020, 37 students received vocational beauty training — eight of whom were placed in employment. Through this initiative, we aim to provide training and employment support to around 70 women per year.