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Supporting Girls’ and Women’s Education and
Financial Independence Worldwide

Shiseido brands and regional headquarters overseas are cooperating to support the education and the independence of socially vulnerable women and girls with the aim of resolving global gender issues and empowering women.

Clé de Peau Beauté: Supporting Education for Girls

In April 2023, Clé de Peau Beauté and UNICEF*1 have announced a three-year extension of their partnership dedicated to addressing gender inequality with a focus on STEM education*2, employment, and empowerment programs for girls. The two partners have worked together since 2019, with the partnership supporting UNICEF’s work to tackle the root causes of gender inequality. To date, the Clé de Peau Beauté and UNICEF partnership has benefited more than 3.5 million girls.

UNLOCK THE POWER GIRLS

The brand continued to hold a worldwide CRM Campaign*3 featuring the brand’s best-selling product, The Serum, in 2022, inviting consumers’ participation and aiming to raise awareness for UNICEF’s programs. A portion of The Serum’s global sales was donated to support UNICEF’s effort to create more equitable access to education and skill development for girls in countries and regions such as Bangladesh, Kyrgyzstan, and Niger.

To showcase the real impact and support of these UNICEF partnership programs, in 2022, more than 150 Clé de Peau Beauté colleagues joined the Virtual Field Visit (VFV) to Bangladesh where they learned more about all the impactful initiatives made possible by the partnership with UNICEF. For example, with the support of Clé de Peau Beauté, the Government of Bangladesh and other partners, UNICEF has introduced a gender-transformative skill-based education to improve the current education system framework, and launched the Alternative Learning Programme (ALP) *4– offering young women educational and skills training that ultimately links them to employment opportunities in their communities. The ALP students and their parents, mentors and coordinators joined to share how Clé de Peau Beauté’s contributions to UNICEF have made a positive life-changing impact on the girls.

The Virtual Field Visit to Bangladesh

The Virtual Field Visit to Bangladesh

In September 2022, Shiseido has been awarded the Dark Blue Ribbon by the government of Japan, in recognition of the support extended by its global luxury skincare and makeup brand-Clé de Peau Beauté to the Japan Committee for UNICEF. The brand has supported UNICEF’s global initiatives to educate and empower girls around the world.

The award ceremony for the Medal with Dark Blue Ribbon

The award ceremony for the Medal with Dark Blue Ribbon
(Left) Chief Brand Officer of Clé de Peau Beauté
(Right) Executive Director, Japan Committee for UNICEF

Additionally, Clé de Peau Beauté's long-term philanthropic commitment includes the annual 'Power of Radiance Awards‘ *5 ― a long-term philanthropic endeavor to honor women from around the world who have acted to drive positive change through knowledge since 2019.
For the 2023 award, the milestone fifth year, Clé de Peau Beauté named Ms.Dao Thi Hong Quyen from Hanoi, Vietnam as the recipient. Ms.Dao Thi Hong Quyen is a passionate biology teacher who is working to close the opportunity gaps in STEM education and tackle gender bias in her community. As the Head of Science at Genesis School, she oversees the design of science programs. She has empowered girls through her significant contributions in providing them equal access to STEM education and learning opportunities by dispelling gender biases.

Funding for these charity programs comes from a portion of the global sales of the brand’s best-selling product―The Serum.

Ms.Dao Thi Hong Quyen

Ms.Dao Thi Hong Quyen, recipient of the 2023 Power of Radiance Awards

Clé de Peau Beauté will continue to support women who have a positive impact on society.

  1. *1:UNICEF does not endorse any company, brand, product, or service.
  2. *2:Science, Technology, Engineering, and Mathematics.
  3. *3:CRM Campaign: A Cause-Related Marketing Campaign whereby a portion of The Serum’s sales will be donated to support UNICEF’s programs for education and empowerment of girls around the world.
  4. *4:Alternative Learning Program (ALP) is one of the new pathways to empower the most marginalized and vulnerable out-of-school adolescent girls with skills and assets to act on personal and social transformation.
  5. *5:Grants from the Power of Radiance Awards are donated to a charitable organization of the award recipient’s choice in support of educational initiatives.

Shiseido Travel Retail: Supporting Marginalized Women and Girls in Cambodia

In 2020, Shiseido Travel Retail partnered with Friends-International in the “Empower Her” initiative, an initiative that aims to help young women from disadvantaged backgrounds in Cambodia to break the cycle of poverty by providing them education, vocational beauty training, access to job placement opportunities, and support in employment. In support of the initiative, we have contributed cash donations and beauty products, and we are also involved in the development of the training curriculum. In 2022, 134 students received vocational beauty training—45 of whom were given the opportunity for employment.

Beauty training in progress

Beauty training in progress

Support for the independence and Higher Education of Children who Live at Childcare Facilities or with Foster Parents

At the Shiseido Child Foundation,*1 we are aiming for a society in which all children are brimming with smiles and shining in their own way by receiving support based on activities: Supporting Children’s Challenge for the Future, Creating Opportunities to Learn for People who Nurture Children, and Creating a Society in which Children are Supported by Everyone. As part of supporting the Children’s Challenge for the Future, the Foundation sponsors Self-Reliance Seminars in cooperation with Shiseido Japan Co., Ltd., Aoki Inc., Recruit Co., Ltd., and other companies and organizations, to enable junior high school and high school students who receive social care*2 to acquire social knowledge from specialists so that they can live independent lives. In FY 2022, more than 300 children participated in the Self-Reliance Seminar. In addition, the scholarship program, launched in 2007 to support students entering universities, junior colleges, and vocational schools, has supported 81 scholarship recipients through 2022. Other activities include seminars for staff at child welfare facilities (Creating Opportunities to Learn for People who Nurture Children), as well as events geared towards preventing child abuse in many parts of Japan and subsidies for seminars aimed at childrearing families (Creating a Society in which Children are Supported by Everyone).

SHISEIDO CHILD FOUNDATION

The logomark was renewed in concurrence with the name change in 2022.

Self-reliance Seminar

Self-reliance Seminar

  1. *1:In October 2022, the name was changed from the Shiseido Social Welfare Foundation to the Shiseido Child Foundation in commemoration of its 50th anniversary.
  2. *2:"Social care" refers to the public responsibility of protecting children who are unable to live with their parents by caring for them and providing support to households with difficulty finding childcare. About 42,000 children in Japan are receiving social care.
 

CAREERS