Over the years, Shiseido has launched several initiatives to empower women and address global gender issues. Working closely with our brands and regional headquarters, we support the education of socially disadvantaged women and girls around the world to help them become more self-reliant.
This year, the brand also held a worldwide CRM Campaign*4 featuring the brand’s best-selling product, The Serum, inviting consumers’ participation and aiming to raise awareness for UNICEF’s program.
Additionally, Clé de Peau Beauté also held the Power of Radiance Awards*5 ― a long-term philanthropic endeavor to honor women from around the world who have acted to drive positive change through knowledge.
In the fourth year of the program, the Power of Radiance Awards recognized Amanda Simandjuntak from Jakarta, Indonesia in recognition of her efforts to empower young girls through STEM education. Amanda is the CEO and co-founder of MARKODING*6, a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology.
Funding for these charity programs comes from a portion of the global sales of the brand’s best-selling product―The Serum.
The brand will continue to support women who have a positive impact on society.
Since 2020, Shiseido Travel Retail has partnered with Friends-International on the” Empower Her” initiative, which aims to help young women from disadvantaged backgrounds in Cambodia break the cycle of poverty by providing education, vocational beauty training, access to job placement opportunities, and employment support. In support of the initiative, we have contributed cash donations and beauty products; we are also involved in the development of the training curriculum. In 2021, 78 students received vocational beauty training — 41 of whom were placed in employment.