Empowering Women and Girls and Helping Them Become Self-Reliant

Over the years, Shiseido has launched several initiatives to empower women and address global gender issues. Working closely with our brands and regional headquarters, we support the education of socially disadvantaged women and girls around the world to help them become more self-reliant.

Clé de Peau Beauté: Supporting Education for Girls

In October 2019, Clé de Peau Beauté announced a global partnership with UNICEF^*1 to support girls’ education and empowerment around the world. The brand pledged the world’s largest contribution of 8.7 million USD in support of UNICEF’s Gender Equality Program. In this way, the brand has helped to promote the organization’s effort to empower 7.9 million girls globally with skills for the future through education, skills development, and empowerment programs.

Due to COVID-19, education activities have been disrupted. The situation has highlighted the urgency for digital inclusion through our increased reliance on technology and made it clear that the future will demand a greater focus on STEM^*2 education. As the world reimagines learning systems to adapt to our new reality, Clé de Peau Beauté’s partnership with UNICEF helps young girls in Kyrgyzstan, Bangladesh, and Niger amongst other countries and regions to gain access to STEM education and acquiring skills for the future development.

In September 2021, the brand team held a Virtual Field Visit (online tour) to connect with students, parents, and school teachers in Kyrgyzstan — one of the partnership’s supported countries and regions. STEM Project participation not only helped increase the number of female students in STEM fields, but also helped eliminate stereotypes regarding female students pursuing such fields.

Virtual Field Visit (online tour) with participants from Kyrgyzstan

At events such as 2021 ADB^*3 Asia and the Pacific Virtual Gender Forum in November 2021 and the UNICEF-hosted Global Forum for Children and Youth in December 2021, Clé de Peau Beauté shared the value of its partnership with UNICEF in supporting girls’ education and empowerment and emphasized the importance of private sector engagement.

This year, the brand also held a worldwide CRM Campaign^*4 featuring the brand’s best-selling product, The Serum, inviting consumers’ participation and aiming to raise awareness for UNICEF’s program.

Additionally, Clé de Peau Beauté also held the Power of Radiance Awards^*5 ― a long-term philanthropic endeavor to honor women from around the world who have acted to drive positive change through knowledge.
In the fourth year of the program, the Power of Radiance Awards recognized Amanda Simandjuntak from Jakarta, Indonesia in recognition of her efforts to empower young girls through STEM education. Amanda is the CEO and co-founder of MARKODING^*6, a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology.

Funding for these charity programs comes from a portion of the global sales of the brand’s best-selling product―The Serum.
The brand will continue to support women who have a positive impact on society.

POWER RADIANCE

Amanda Simandjuntak, recipient of the 2022 Power of Radiance Award

Amanda Simandjuntak, recipient of the 2022
Power of Radiance Award

*1：UNICEF does not endorse any company, brand, product, or service.
*2：Science, Technology, Engineering, and Mathematics.
*3：Asian Development Bank
*4：CRM Campaign: A Cause-Related Marketing Campaign whereby a portion of The Serum’s sales will be donated to support UNICEF’s program for education and empowerment of girls around the world.
*5：Grants from the Power of Radiance Award are donated to a charitable organization of the award recipient’s choice in support of educational initiatives.
*6：MARKODING which “2022 Power of Radiance Awards” recipient Ms. Amanda Simandjuntak serves as CEO and co-founder, is a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology such as coding, UI/XU design and product development. Since 2019, MARKODING has partnered with UNICEF Indonesia and launched the ‘Digital Innovation Challenge’ to equip adolescent girls and boys with transferable, digital and entrepreneurship skills aiming at developing human resources who can solve the problems by themselves.

Click here for information on the Power of Radiance Award.

Click here for Clé de Peau Beauté global partnership with UNICEF.

Shiseido Travel Retail: Supporting Marginalized Women and Girls in Cambodia

Since 2020, Shiseido Travel Retail has partnered with Friends-International on the” Empower Her” initiative, which aims to help young women from disadvantaged backgrounds in Cambodia break the cycle of poverty by providing education, vocational beauty training, access to job placement opportunities, and employment support. In support of the initiative, we have contributed cash donations and beauty products; we are also involved in the development of the training curriculum. In 2021, 78 students received vocational beauty training — 41 of whom were placed in employment.