The brand was launched in 1979. Its concept: “We can all age beautifully.”
Based on the finding that 80% of the signs of aging, such as dryness, lack of firmness, and age spots have much to do with “photo-aging” caused by ultraviolet ray.—REVITAL leverages. Shiseido’s 40-year research and expertise on how to fight this particular type of skin damage.
The brand has since been renewed and remarketed as REVITAL, currently helping consumers in Japan achieve radiant skin that overflows with firmness and moisture and fills them with confidence.