THE FUSION OF KNOWLEDGE AND PEOPLE FROM DIVERSE BACKGROUNDS CONTINUES TO CREATE INNOVATION AND NEW VALUE.
Under the philosophy of DYNAMIC HARMONY,
Shiseido R&D will drive innovation.
DYNAMIC HARMONY is derived from the origins of Shiseido, a fusion of the Western science and Eastern wisdom, which has been pursued since our founding in the Meiji era as Japan’s first private Western-style pharmacy. We have redefined and articulated our strengths as our unique R&D concept of creating unique unprecedented value by fusing seemingly opposite, oil-and-water values.
To promote the creation of new value based on DYNAMIC HARMONY, we are developing a variety of environments and proactive initiatives that will create the fusion of diverse knowledge and people inside and outside of the company, mainly at the Shiseido Global Innovation Center, our research and development base called S/PARK.
These new attempts will spawn new products, services and create beauty experiences that go well beyond traditional cosmetics to inspire our customers and bring about a new lifestyle around the world.
Together with our consumersShiseido Global Innovation Center (S/PARK)
Together with our partners
Accelerating new value creation
Promoting a sustainable environment.
Preserving the beauty of our earth.
Consumers in every corner of the world are increasingly aware of and sensitive to sustainability.
To them––and to us––respecting the earth and safeguarding its treasures and all the life it holds within is paramount.
For years, we have been pioneers in developing and using packaging that is friendly to the environment. Recently, we proactively began working at creating and introducing biodegradable packaging.
We are currently in the process of tackling issues such as marine litter and the use of limited resources in ways that are both efficient and effective by advancing our unique technology and collaborating with other companies and organizations. All of us at Shiseido are fully committed to continuing our tireless efforts to create value by procuring ingredients and developing formulations with minimum environmental impact.
The safety, comfort, and peace of mind of our consumers are our utmost priority. Our commitment to and full compliance with the highest safety and quality standards is unwavering and non-negotiable.
Safety assurance is achieved through compliance with our own stringent standards in addition to laws and regulations.
We prioritize quality and safety above all and work to ensure our consumers’ peace of mind.
Our areas of research are expanding in response to changes in consumer lifestyles and society in general. In addition to our seminal achievements in psychological research, material science, and skin research, which have been accumulated over more than a century of research and development, we are making strides in regenerative medicine as well as cutting-edge digital fields such as AI and IoT.
1. STRONG RESEARCH AREAS
We untangle the hidden connections between our physical senses and our mind. We reveal the feelings associated with cosmetics and consumer preferences using psychology and neuroscience.
Creating materials and base formulas that can deliver functionalities to fit consumer needs.
This medical field involves the in-depth study of skin from multiple perspectives in order to develop technologies that solve consumer concerns.
2. NEW RESEARCH AREAS
By combining information science and digital device research with holistic research that covers the entire body, we will create a variety of beauty approaches, including cosmetics, and a new beauty experience.
The beauty company most awarded by IFSCC.
The International Federation of Societies of Cosmetic Chemists (IFSCC) is the world’s most prestigious and respected cosmetics association, and the ultimate global forum at which the latest cosmetic technologies and scientific findings are presented. No beauty company has received more IFSCC awards than Shiseido – further proof of our passionate commitment to research and development, and our unsurpassed level of technology.
Staying true to Shiseido company’s name, we have committed to living up to the expectations of our consumers in ways promote sustainability.OUR PRODUCTS DEVELOPMENT POLICIES
Technological prowess that supports “beauty” as seen in the video.