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MAQuillAGE

maquillage

This brand was established in 2005 and is available mainly in Japan. With products that leveraged Shiseido's original research and incorporated consumers’ feedback and trend analyses, it quickly became a favorite and has been the No. 1 makeup brand in Japan for 14 consecutive years.* To celebrate MAQuillAGE’s 15th anniversary in 2020, its brand image has been updated. The base makeup that creates a "beautiful bare skin" sophisticated look and the playful yet elegant point makeup accentuate each person's natural beauty.

  • *INTAGE SRI
    makeup market January 2006—December 2019 (price share)

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