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MAQuillAGE

MAQuillAGE

This leading makeup brand was established in 2005 and is available mainly in Japan.
By offering products that leverage Shiseido’s original research and technologies which incorporate thorough trend analyses and consumer feedback, MAQuillAGE has won the No.1 share in the Japanese makeup market for 16 consecutive years*.
It creates an end-result that is subtly alluring, with base makeup that gives a genuine "beautiful bare skin" look and point makeup that accentuates the underlying, alluring beauty of those who wear it.

  • * INTAGE SRI/SRI+ price-maintained makeup market January 2006–December 2021 (value share).

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