This brand was established in 2005 and is available mainly in Japan. With products that leveraged Shiseido's original research and incorporated consumers’ feedback and trend analyses, it quickly became a favorite and has been the No. 1 makeup brand in Japan for 14 consecutive years._* To celebrate MAQuillAGE’s 15th anniversary in 2020, its brand image has been updated. The base makeup that creates a "beautiful bare skin" sophisticated look and the playful yet elegant point makeup accentuate each person's natural beauty.