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Shiseido Asia Pacific

Who We Are

Shiseido Asia Pacific was established in Singapore as headquarters for the region in January 2016. With Asia’s massive growth potential and Singapore’s strategic location close to key Asian markets, Shiseido is able to garner deeper Asian consumer insights, localize marketing, and most importantly quickly cultivate and deliver brands that Asian customers know and love through faster decision-making and execution. Shiseido Asia Pacific has a diverse portfolio of leading brands including SHISEIDO, Clé de Peau Beauté, NARS, Drunk Elephant, ELIXIR, ANESSA and d program.

Located in the heart of the city’s Central Business District, our office is home to a diverse and multi-cultural team that puts people first; and celebrates innovation, creativity and integrity in all that we do. The Shiseido Asia Pacific office hub is also home to the Asia Pacific Innovation Center (APIC), Asia Learning Center (ALC) and Shiseido Life Quality Beauty Center (SLQC).

Our Mission

Nicole Tan

President & CEO
Shiseido Asia Pacific
Nicole Tan

Shiseido views Asia Pacific as having among the highest growth potential in the world. Our team covers extensive geography and works with diverse and varied consumer profiles across the region.

"BEAUTY INNOVATIONS FOR A BETTER WORLD" - we look to bring that to life in Asia Pacific, leveraging our brands, products and innovations to create meaningful interactions and experiences which continuously enrich the lives of consumers that we touch. An important mission for APAC is to maximize the opportunities presented by consumer diversity in our markets while continuing to build and strengthen brand connections. Innovations in digital and traditional brick-and-mortar businesses are key in helping us to build, enhance and bridge consumer experiences. We continue to improve the accessibility of our brands through channel development and evolution, aiming to put more of our brands and products into the hands of nearly 700 million consumers we serve throughout markets today. As we look to extend and strengthen our presence in South Asia, marketing development will also be an important driver to bridge consumer connections in the region.

With more than 340 employees spanning 17 nationalities in our Singapore office, and over 5,000 employees in the APAC region, we understand diversity and its meaning for growth.

Where to Find Us



Shiseido Asia Pacific
182 Cecil Street,
Frasers Tower, #18-01,
Singapore 069547

Tel: +65 6331 4555

Our Brands

Shiseido Asia Pacific is a powerhouse of beauty in Asia. We pride ourselves in being a strategic, regional hub of beauty expertise and innovation for Asian consumers, focused on enriching lives through our wide range of brands and categories. Grounded in rich and solid skincare expertise, we continue to expand and strengthen our portfolio in Prestige makeup and Fragrances, as well as bring the best of skincare from Japan to make it accessible for all.