Shiseido will contribute to society through activities related to our core areas of sustainability and solutions, leveraging our corporate strengths to address local issues. We aim to achieve sustainable development together with society and the earth.
In accordance with the “Shiseido Code of Conduct and Ethics,” Shiseido will contribute to the realization of a sustainable world through our efforts to resolve social and environmental issues to which we can leverage our business, as well as through engaging in activities that respond to the challenges of each local community, to gain support from various stakeholders around the world for years to come.
Shiseido engages in a broad dialogue with society and strives to cooperate in solving social challenges.
1. We strive to meet the expectations of global society through various activities, such as using the power of beauty to lift people's spirits and improve their quality of life, promoting gender equality in the workplace and in society, promoting the arts and culture, and implementing environmental initiatives.
2. We aim to deepen our interaction with communities where our affiliates are located and contribute to their development, thereby fulfilling our responsibility as a good corporate citizen.
In line with the Shiseido Code of Conduct and Ethics and corporate materiality, Shiseido has defined core areas of social contribution activities in “society” and the “environment.” In particular, in the area of “society,” Shiseido is promoting initiatives that address "gender equality" and "Empowering People Through the Power of Beauty" with the participation of employees, utilizing our mission as a beauty company and our experience and knowledge accumulated through internal initiatives. In addition, as part of our efforts to support local communities and disaster relief, we will fulfill our responsibilities as a corporate citizen by working with employees to respond to issues faced locally, particularly in areas where our business sites are located.