A Japanese sun care expert brand established in 1992. Going beyond sunscreen, ANESSA helps people lead healthy, active, fun-filled, beautiful lives under the sun. ANESSA’s suite of products is based on formulas that utilize powerful UV-blocking technology and 50% skincare ingredients that defend skin against UV rays in any environment. Boasting the No.1 position in sales in Japan* & China, as global suncare brand, ANESSA is currently available 12 Asian countries and regions including Japan and China.
The brand is actively engaged in social-contribution activities such as seminars on how to properly use sunscreen; classes to raise UV-ray awareness in elementary schools; and the donation of sunscreen products to patients with xeroderma pigmentosum (a disease that causes hypersensitivity to UV radiation).
KEY FIGURES
100+
Years of Shiseido UV research history
2
Seconds per product shipped to the world
*Shiseido internal data
(shipments from January to December 2021)
25,000
More than 25,000 Total # of students participated in UV-rays education class
Media by country/region
website
YouTube
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