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ANESSA

anessa

A Japanese sun care expert brand established in 1992. Going beyond sunscreen, ANESSA helps people lead healthy, active, fun-filled, beautiful lives under the sun. ANESSA’s suite of products is based on formulas that utilize powerful UV-blocking technology and 50% skincare ingredients that defend skin against UV rays in any environment. Boasting the No.1 position in sales in Japan* & China, as global suncare brand, ANESSA is currently available 12 Asian countries and regions including Japan and China.
The brand is actively engaged in social-contribution activities such as seminars on how to properly use sunscreen; classes to raise UV-ray awareness in elementary schools; and the donation of sunscreen products to patients with xeroderma pigmentosum (a disease that causes hypersensitivity to UV radiation).

  • *INTAGE SRI+ From Oct 2021 to Sep 2022 Sunscreen(milk type) Value Share
  • *Smart Path Digital Audit (EC channel in China) data as of 29th of Nov 2022 (EC sales of Mainland China(excluding Hongkong and taiwan) for 2016-2021)

KEY FIGURES

100

Years of Shiseido UV research history

2

Seconds per product shipped to the world

*Shiseido internal data
(shipments from January to December 2021)

25,000

More than 25,000 Total # of students participated in UV-rays education class

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