A Japanese sun care expert brand established in 1992. Going beyond sunscreen, ANESSA helps people lead healthy, active, fun-filled, beautiful lives under the sun. ANESSA’s suite of products is based on formulas that utilize powerful UV-blocking technology and 50% skincare ingredients that defend skin against UV rays in any environment. Boasting the No.1 position in sales for 21 consecutive years in Japan*, ANESSA is currently available in Japan and across 10 Asian countries and regions.
The brand is actively engaged in social-contribution activities such as seminars on how to properly use sunscreen; classes to raise UV-ray awareness in elementary schools; and the donation of sunscreen products to patients with xeroderma pigmentosum (a disease that causes hypersensitivity to UV radiation).
KEY FIGURES
Years of Shiseido UV research history
Seconds per product shipped to the world
*Shiseido internal data
(shipments from January to December 2021)
Consecutive years of No. 1 sales in Japan
Media by country/region
website
YouTube
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