In our quest to become the most trusted beauty company in the world and remain vital for the
years and beyond, THE SHISEIDO PHILOSOPHY is our guiding light.
For each and every member of the global Shiseido family, THE SHISEIDO PHILOSOPHY is at the heart of everything we do as we strive to be a global winner with our heritage.
OUR MISSION is the reason we exist. It is the promise and the commitment we are called to fulfill for people,
society, and the planet.
OUR MISSION is
We believe beauty inspires hope and empowers happiness,
contributing to a world of wellness and a lifetime of fulfillment for all things living.
Since our founding, we have expanded the possibilities of beauty through innovations
to discover and create new value.
With the power of beauty, we strive to create a better, more sustainable world for all.
A Journey of Beauty
OUR DNA is the very essence of Shiseido. It has been passed down since our founding in 1872, and to this day – for every employee – it is at the core of everything we do.
OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as "TRUST 8" – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.