In our quest to become the most trusted beauty company in the world and remain vital for the next 100 years and beyond, The new Shiseido Philosophy is our guiding light. For each and every member of the global Shiseido family, The new Shiseido Philosophy is at the heart of everything we do as we strive to be a global winner with our heritage.
OUR MISSION defines our purpose and our commitment to people, society and the environment. For every Shiseido employee around the world, OUR MISSION is our raison d’être.
OUR MISSION is
In an ever-changing global environment,
we must keep our fingers on the pulse to perceive and respond to people’s profound need for betterment.
We strive to create a better world through beauty innovations.
A world where people live in happiness, and beauty is limitless, loving and alive.
OUR DNA is the very essence of Shiseido. It has been passed down since our founding in 1872, and to this day – for every employee – it is at the core of everything we do.
OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as "TRUST 8" – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.
Life Quality Beauty
Materiality Core Activities