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Protect Beauty

Protect our living, Beauty of the earth


Shiseido looks to conserve the natural,
sustainable beauty of the earth and its environment,
together with the beauty of the people who live here.

Environment Protect Beauty keyvisual


Our Environmental Approach

Shiseido’s mission from its inception was to create social value. The company’s name “Shiseido” comes from a phrase in a Chinese classic, I Ching, which says, “Praise the virtues of the Earth, which nurtures new life and brings forth significant values.” This demonstrates our respect for the planet, the global environment, and society as a whole. Shiseido aims to contribute to a sustainable society across all value chains in all businesses.

  • Environmental policy

  • Environmental management


Primary Strategic Actions

Reducing Environmental Burden

From the perspective of craftsmanship, including the procurement of raw materials, we are promoting activities to reduce our environmental burden. In this way, we are working to fulfill our responsibilities as a global corporate citizen and contribute to society. We are stepping up efforts to reduce CO₂ emissions, a primary cause of climate change. We are also making progress on a global scale with regard to ethical procurement (palm oil, paper), which puts a halt to deforestation. At the same time, we are proceeding with water usage reduction and working to reduce and recycle waste in order to lessen the burden placed on the environment.


Protecting Skin from UV Rays and Photoaging*1

Due to the influence of the global environment, esp. through climate change*2, total UV exposure of consumers are likely to increase in the next 100 years in certain areas*3. Based on the results of our dermatological science research and development activities, which span over 100 years, we are moving forward with new research from the perspective of the relationship between environment and skin (including UV rays). Through this research, we are developing and providing innovative products and services (UV care, skin brightening, anti-aging care) that protect beautiful skin.

  • *1Signs of aging caused by UV rays
  • *2The fact that climate change influences on atmospheric circulation (Hadley circulation) and the total amount of UV ray exposure increase in the middle latitudes was indicated by the research result of JAMSTEC (Japan Agency for marine-earth science and technology)
  • *3Most affected are the densely populated regions in the earth’s middle latitudes where economic activity is booming.
  • Products to protect and care for the skin from UV rays

  • Support to patients suffering from Xeroderma Pigmentosum (XP), a UV-sensitive intractable disease

  • Education for children about UV protection


Developing Sustainable Packaging

Since the launch of our first refill products in 1926, we have developed various kinds of environmentally friendly packaging (e.g. biomass containers, recyclable PET bottles, low-temperature combustible materials), based on the philosophy that the earth creates all value. We are the first Japanese company to join SPICE*. We have also been actively developing biodegradable packaging in addition to promoting the 3Rs (reduce, reuse, recycle) in order to utilize limited resources and resolve the issue of ocean pollution.

  • *SPICE(Sustainable Packaging Initiative for CosmEtics): A collaborative initiative by global cosmetic companies to create a future with sustainable packaging
  • Targets

  • Product packaging

  • Participation in SPICE and formation of rules regarding environmental impact assessment of product packaging


Collaboration with Stakeholders and Evaluation from External Parties

  • Agreements with external organizations

  • Environmental education for local residents

  • Awards won