Primary Strategic Actions
From the perspective of craftsmanship, including the procurement of raw materials, we are promoting activities to reduce our environmental burden. In this way, we are working to fulfill our responsibilities as a global corporate citizen and contribute to society. We are stepping up efforts to reduce CO₂ emissions, a primary cause of climate change. We are also making progress on a global scale with regard to ethical procurement (palm oil, paper), which puts a halt to deforestation. At the same time, we are proceeding with water usage reduction and working to reduce and recycle waste in order to lessen the burden placed on the environment.
With regard to greenhouse gases (GHG), including CO₂, which is one of the causes of climate change, we aim to reduce emissions at all production facilities and across all our businesses and strive to mitigate climate change.
In the Shiseido Group's production facilities, we are promoting the selection of appropriate equipment that takes into consideration energy saving performance as well as environmental measures based on the environmental management system ISO 14001.
Solar power generation: East Windsor Factory, Shiseido America, Inc. (New Jersey, USA) introduced the fixed-tilt solar power system in 2007 and the solar-tracking solar power system in 2010. With an annual power generation of approximately 2.3 million kWh, more than 70% of the factory's annual power consumption is covered by solar power. This initiative contributes to the reduction of 1,200 tons of CO₂ annually. In 2010, the factory won the 2010 New Jersey Governor's Environmental Excellence Award. By selling polystyrene foam, a packaging material used to deliver materials, to a recycling company from 2012, the factory reduces waste by 7.5 tons and CO₂ emissions by 0.8 tons annually.
Renewable energy: Since 2018, Kakegawa Factory, Kuki Factory and Osaka Factory of Shiseido Company, Limited have adopted renewable energy*. About 38% of the electricity used in these three plants is sourced from hydroelectric power, which contributes to a reduction in CO₂.
Improving delivery efficiency with 10-sided cardboard boxes: Since 2008, the Kuki Factory of Shiseido Company, Limited has adopted 10-sided cardboard boxes for the logistics of our products*. Arranging 10 sides for the cardboard boxes maintains the durability and thins the cardboard paper, which enables the packing of shampoo refills (and refill products) produced in the factory to be done without gaps. By reducing the amount of cardboard materials and improving delivery efficiency, we have saved resources and reduced CO₂ emissions by 800 tons.
The raw materials of the Shiseido Group's products are mostly plant-derived. To promote environmental protection while developing together with society, we dedicate ourselves to sustainable procurement across all our business activities, including the procurement of raw materials. We are strengthening our response to sustainable protection of the environment, in particular, with regard to palm oil, a raw material used in surfactants, and paper, used for the packaging of goods, because both can be a direct cause of deforestation.
We aim for the sustainable use of water while respecting water circulation in water systems, as well as the water utilization by local communities. To that end, we will first identify the actual situation regarding the use of water resources through the various value chains in our business activities. Based on this, with the aim of the sustainable use of water, we strive to reduce the impact of our business activities on water circulation and water utilization.
|Product development|| |
We develop water-saving products that can reduce water consumption when used by our customers to contribute to the conservation of water resources. Reducing water use by developing a facial wash that rinses off well: Japan's skincare brand, Senka, developed a foamy cleanser that can be rinsed off quickly with less water and launched it in 2016. This facial wash helps reduce the amount of water necessary to rinse the foam off by about 35%*2 (1080 liters per year) compared to conventional facial wash*1.
|Production facilities|| |
The long-term consequences of climate change imply an increase in drought risk in Europe. Therefore, Unité de Gien Factory and Val de Loire Factory, based in France, set water consumption per production volume of contents as their KPI. They are working to reduce water consumption from the viewpoint of long-term risk management.
With the aim of realizing a recycling-oriented society, the Shiseido Group is working on the reduction of waste in the processes of all business activities, keeping 3Rs (Reduce, Reuse, Recycle) and biodegradable packaging utilization in mind. We also strive to properly manage industrial waste.
We hold workshops on industrial waste (lecture-style workshops, on-site confirmation workshops at intermediate processing companies) twice yearly to manager-level position holders, to those in charge of industrial waste handling across all domestic departments, and to each Shiseido Group company with the aim of understanding laws and legal compliance and sharing key points of compliance. As a result of these activities, we had no accidents or legal violations related to waste in 2018.
Honey bee protection in production facilities in France: Many crops rely on bees to be pollinated, but in Europe, there are concerns about the decline of bees. Therefore, at the Val de Loire Factory and Unité de Gien Factory at Shiseido International France S.A.S., we have included the conservation of bees and the ecosystem of the local community in our sustainability plan. Along with setting up beehives, we have banned the use of agrochemicals on the factory premises. About 400 kg of honey was produced in a year from the beehives installed.
Afforestation activities in Shiseido Thailand Co., Ltd.: Since 2008, we have planted mangrove trees in various parts of Thailand. In 2018, 52 employees participated and planted 500 trees in a mangrove forest in Samut Prakan Province.
Rooftop greening in the Head Office’s Ginza Office: When rebuilding the Ginza Office (Chuo-ku, Tokyo) in 2013, we investigated the natural environment in the surrounding area and built a roof “Shisei Garden” that contributes to maintaining the diversity of ecosystems. Based on survey results, we selected trees in the garden and cultivated plants that become raw materials for cosmetics. The garden is a relay point for animals that are connected to nearby natural parks and is also used for the environmental education for employees.
Life Quality Beauty
Materiality Core Activities