Developing Sustainable Packaging

Clé de Peau Beauté: In 2014, we changed the material used for the container of the essence, Concentré Illuminateur, from glass to plastic. A three-dimensional pouch shaped like a diamond has a design that delivers both luxury feel and eco-friendliness. The weight of the container has been reduced by 90% (60% reduction in CO₂ emissions per product).

The Collagen: For beauty drinks, The Collagen, and Pure White, we reduced the weight of the glass bottles by 10% through efforts we have been making since 2011.

Chou-mei-sou brands: In 2013, we changed the container for the beauty drinks, Chou-mei-sou brands, from aluminum cans to paper containers. We use a paper beverage container called Cartocan. A portion of the profit is donated to the Midori no Bokin (Green Fund) to contribute to forestation maintenance.

Since 2009, we have been switching the material of the cartons for our skin care products (single-unit cases), such as lotion and emulsion from plastic to paper. With regard to paper materials, we actively promote adopting the paper such as recycled paper, bagasse paper^*1, and FSC-certified paper^*2 based on the Shiseido Production Eco Standards.

Sugarcane-derived polyethylene^*3 has been adopted as the material of packaging for the domestic hair care brand SUPER MiLD since 2011, and reduced CO₂ emissions by more than 70% throughout the life cycle.

• *1Bagasse paper: Non-wood paper made from fibers taken from sugar cane
• *2FSC-certified paper: What is certified as “Paper product produced from an appropriately managed forest” from the Forest Stewardship Council (FSC) in order to make supply chain related to forest resources.
• *3Sugarcane-derived polyethylene: The CO₂ generated when sugarcane-derived polyethylene is incinerated is equivalent to the CO₂ absorbed as the sugarcane grow. In addition, the energy consumption in the manufacturing process is less than that of petroleum-derived polyethylene due to the lower temperature in the process and the electricity consumed by the raw material production being generated from the incineration of sugarcane fiber (See Fig. 1). Sugarcane-derived polyethylene can reduce the CO₂ emissions by over 70% throughout the life cycle compared to petroleum-derived polyethylene (See Fig. 2).

The below shows the share (ratio by procured quantity) by material of a single-unit case procured in Japan.

Mechanical recycling^* adoption of PET resin: We have been using the recycled PET resin that has been reproduced from post-consumer packaging waste since 2015 for the bottle material of SEA BREEZE Super Cool Body Shampoo.

• *Mechanical recycling: A technology for efficiently producing high-quality recycled PET resin from PET bottles for beverages. Compared to using petroleum-derived PET resin, CO₂ emissions could be reduced by 39 tons in 2018.