Striving for the ideal of a global environment that supports lives of vibrancy.
‘Shiseido’ comes from a phrase in the classical Chinese text, I Ching: “Praise the virtues of the Earth, which nurtures new life and brings forth significant value.” This praise for the Earth, which continuously gives birth to new things, is consistent with Shiseido's goal of sustainability, which aims to create and circulate new value in society. Since Shiseido was founded in 1872, we have developed a business model that combines business success with respect for people, society, and the planet.
In everything we do, we cooperate with our stakeholders across our entire value chain – from procurement of materials and product development through to production, use and disposal – to create value through our products and services and enable the coexistence of people and the environment. This is how we create new sustainable value for the world.
The impact of climate change, including extreme weather events caused by global warming, is becoming more apparent each year. Shiseido has set long-term targets for addressing environmental issues and engages in various company-wide activities to achieve the targets, with the aim of preserving the natural environment and its biodiversity while simultaneously ensuring the sustainable growth of society, economy, and its businesses.
Shiseido has adopted an Environmental Policy as its requirements for addressing environmental issues and has defined the reduction of CO₂ emissions, the reduction of water consumption, and waste reduction as priority domains in actions for reducing the environmental footprint of its business activities. We will continue to work with stakeholders throughout our value chain to create sustainable impact within each of these actions.
■We are reducing the environmental footprint of our activities by taking actions in three key actions.
We are facing a crisis stemming from the finiteness of resources, a result of economic activities exceeding the limits of the planet’s receptiveness and resilience. We also face issues including climate change, biodiversity, other environmental issues, and population explosion. Manufacturers are expected to follow green chemistry principles towards the development of a circular economy, which is premised on both making effective use of resources to reduce their environmental footprint throughout the product lifecycle and recycling resources.
Shiseido positions Sustainability INNOVATION as an important research area and one of the three pillars of its R&D strategy for 2030. To achieve this, we have adopted Premium/Sustainability as a research approach under DYNAMIC HARMONY, our unique R&D philosophy, based on our compliance with high safety and quality standards that we have had in place for more than a century. We will step up to the challenge of creating sustainable innovations, which balance satisfaction stemming from the results, high-quality design, and feel of our products with respect for and coexistence between people, society, and the global environment.
■We use innovation to minimize the environmental impact of our products and disclose our policies on product development.
Value chain, or procurement in particular, involves various sustainability issues including CO₂ emissions, water resources, biodiversity, and human rights at suppliers. Companies are required to check for problems in operating their businesses and to strengthen cooperation not only internally but also with suppliers to ensure the traceability of raw materials.
At Shiseido, we utilize the world’s natural resources, which are finite, to develop products and operate our business. To our suppliers, we present a policy, standards, and guidelines, the links to which are indicated below. Shiseido Group Procurement Policy defines our expectations to suppliers in terms of environmental and human rights, outlining a strict and objective process for identifying and correcting supplier risk through third-party audits and supplier sustainability evaluations.
■We work with suppliers to procure raw materials in consideration of environmental protection, biodiversity and human rights.
・Supplier Management:Create a sustainable supply chain.
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