INNOVATION

DYNAMIC HARMONY is derived from the origins of Shiseido, a fusion of the Western science and Eastern wisdom, which has been pursued since our founding in the Meiji era as Japan’s first private Western-style pharmacy. We have redefined and articulated our strengths as our unique R&D concept of creating unique unprecedented value by fusing seemingly opposite, oil-and-water values.

To promote the creation of new value based on DYNAMIC HARMONY, we are developing a variety of environments and proactive initiatives that will create the fusion of diverse knowledge and people inside and outside of the company, mainly at the Shiseido Global Innovation Center, our research and development base called S/PARK.
These new attempts will spawn new products, services and create beauty experiences that go well beyond traditional cosmetics to inspire our customers and bring about a new lifestyle around the world.

Consumers in every corner of the world are increasingly aware of and sensitive to sustainability. To them––and to us––respecting the earth and safeguarding its treasures and all the life it holds within is paramount.
For years, we have been pioneers in developing and using packaging that is friendly to the environment. Recently, we proactively began working at creating and introducing biodegradable packaging.
We are currently in the process of tackling issues such as marine litter and the use of limited resources in ways that are both efficient and effective by advancing our unique technology and collaborating with other companies and organizations. All of us at Shiseido are fully committed to continuing our tireless efforts to create value by procuring ingredients and developing formulations with minimum environmental impact.

Our areas of research are expanding in response to changes in consumer lifestyles and society in general. In addition to our seminal achievements in psychological research, material science, and skin research, which have been accumulated over more than a century of research and development, we are making strides in regenerative medicine as well as cutting-edge digital fields such as AI and IoT.

The International Federation of Societies of Cosmetic Chemists (IFSCC) is the world’s most prestigious and respected cosmetics association, and the ultimate global forum at which the latest cosmetic technologies and scientific findings are presented. No beauty company has received more IFSCC awards than Shiseido – further proof of our passionate commitment to research and development, and our unsurpassed level of technology.