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INNOVATION

 

The fusion of knowledge and people from diverse backgrounds continues to create innovation and new value.

INNOVATION

Creating New Value Through An Exciting New Style of Research

We recently inaugurated S/PARK, the Shiseido Global Innovation Center. Its mission, to accelerate beauty innovations that come out of Japan. As an urban-style open lab with its lower floors accessible to the public, S/PARK is designed to create a sense of community and actively encourage the meaningful exchange of ideas between our consumers and researchers – interaction that can produce priceless first-hand insights. The fruitful fusion of knowledge and people from diverse backgrounds is already under way through partnerships with external Japanese and international research institutes and collaborations with various companies, including dynamic start-ups.
This new way of researching will give birth to revolutionary products and services, and create beauty experiences that go well beyond traditional cosmetics to inspire our global audience and bring about new value and brand-new lifestyles.

Promoting a Sustainable Environment.  Preserving the Beauty of Our Earth.

Promoting a Sustainable Environment.
Preserving the Beauty of Our Earth.

Consumers in every corner of the world are increasingly aware of and sensitive to sustainability. To them––and to us––respecting the earth and safeguarding its treasures and all the life it holds within is paramount.
For years, we have been pioneers in developing and using packaging that is friendly to the environment. Recently, we proactively began working at creating and introducing biodegradable packaging.
We are currently in the process of tackling issues such as marine litter and the use of limited resources in ways that are both efficient and effective by advancing our unique technology and collaborating with other companies and organizations. All of us at Shiseido are fully committed to continuing our tireless efforts to create value by procuring ingredients and developing formulations with minimum environmental impact.

The safety, comfort, and peace of mind of our consumers

The safety, comfort, and peace of mind of our consumers are our utmost priority. Our commitment to and full compliance with the highest safety and quality standards is unwavering and non-negotiable.

Safety assurance is achieved through compliance with our own stringent standards in addition to laws and regulations.

We prioritize quality and safety above all and work to ensure our consumers’ peace of mind.

Research Areas

Our areas of research are expanding in response to changes in consumer lifestyles and society in general. In addition to our seminal achievements in psychological research, material science, and skin research, which have been accumulated over more than a century of research and development, we are making strides in regenerative medicine as well as cutting-edge digital fields such as AI and IoT.

1.Strong research areas

Psychological Research

We untangle the hidden connections between our physical senses and our mind. We reveal the feelings associated with cosmetics and consumer preferences using psychology and neuroscience.


Material Science

Creating materials and base formulas that can deliver functionalities to fit consumer needs.


Skin Research

This medical field involves the in-depth study of skin from multiple perspectives in order to develop technologies that solve consumer concerns.

2.New research areas

By combining information science and digital device research with holistic research that covers the entire body, we will create a variety of beauty approaches, including cosmetics, and a new beauty experience.

The Beauty Company Most Awarded by IFSCC

The International Federation of Societies of Cosmetic Chemists (IFSCC) is the world’s most prestigious and respected cosmetics association, and the ultimate global forum at which the latest cosmetic technologies and scientific findings are presented. No beauty company has received more IFSCC awards than Shiseido – further proof of our passionate commitment to research and development, and our unsurpassed level of technology.

Staying true to Shiseido company’s name, we have committed to living up to the expectations of our consumers in ways promote sustainability.

OUR PRODUCTS DEVELOPMENT POLICIES

Technological prowess that supports “beauty” as seen in the video