Shiseido is working to manufacture safe, reliable products and disseminate information with the aim of being consumer-oriented.
Shiseido's research and production activities to ensure consumers use our products with peace of mind
Shiseido’s counseling services to meet consumer needs and expectations by suggesting best products and beauty tips at the counters
We are strengthening our efforts to make the most of consumer feedback for product development and service improvement.
We are working on developing products that can be used safely and comfortably by all consumers.
We ensure that the information and websites we offer reflect consumers' feelings and meet their needs.
Shiseido's initiatives aimed at eliminating animal testing in the development of cosmetic products
Life Quality Beauty
Materiality Core Activities