Global Network

■Innovation Centers
Via the multi-hub network, our 6 global innovation centers take advantage of and utilize their regional strengths.

Japan

Shiseido Global Innovation Center

・Established as Research Department Testing Room in 1916

・Relocated to Minato Mirai 21 in Yokohama, Japan in April 2019

・Conducts development of cosmetics, beauty foods, beauty devices, and beauty regimens, and basic researches that support these developments.

・Offers spaces for collaborative works with partners in different research areas and industry sectors as well as for consumers.

・Welcomes visitors to experience the latest research at facilities (such as Beauty Bar at where visitors can create their own personalized cosmetics).

Asia Pacific(excluding Japan)

Shiseido China Innovation Center

・Established in 2001 (Beijing)

・Research and development of products for Chinese markets

・Research of consumers in China

・Study of regulations on cosmetics and compliance with applicable laws and regulations

・Shanghai branch (Established in 2015, top picture)

・Shanghai Fengxian Branch (Established in 2021, bottom picture)

Shiseido Asia Pacific Innovation Center

・Established in 2006

・Relocated the center from Bangkok to Singapore in 2017

・Research of consumers in Southeast Asia and communication development

・Study of regulations on cosmetics and compliance with applicable laws and regulations

USA

Shiseido Americas Innovation Center

・Established in 1990

・Research and development of products for NARS, Bare Minerals and OEM business

・Search for new materials for cosmetics in USA

Europe

Shiseido International France S.A.S.
Europe Innovation Center

・Established in 1988

・Research of consumers in Europe and communication development

・Research and development of fragrance and skincare products

Shiseido International France S.A.S. Europe Innovation Center

■Production Sites
There are 11 production sites around the world including Nasu Factory, Kakegawa Factory, Osaka Factory, Osaka ibaraki Factory and Fukuoka Kurume Factory in Japan.
In order to secure further growth in the future, we aim to establish a stable production system in the medium- to long-term.