Production technology

Particularity in the production process

In cooking, two dishes made from the same recipe may taste very different if there are slight differences in the order of adding the ingredients or the strength or length of heating. This also applies to the production of cosmetics.
We continuously produce high-quality products using accumulated expertise that we have accumulated over many years with the latest technologies.
We also have many engineers trained in traditional techniques to grasp the conditions of weather and raw materials and make optimal arrangements. Carrying on these traditional techniques, the engineers spare no effort to execute the operating processes with accuracy and care in continuing to make products.

color creation

Process of creating a target color by combining multiple colors
(color creation)

Quality inspection

Many quality tests are performed to deliver safe products to consumers. Only products that meet given quality specifications will be delivered to consumers. After shipment, we store samples and test them on a regular basis to ensure the quality of the product.

・Sensory testing by specialist panels

At Shiseido, there are panels of accredited specialists who pass our unique test qualifications to detect slight differences in color or aroma. These panels utilize the five well-honed senses to closely examine products.

Confirming slight differences in usability

Confirming slight color differences when applying lipstick

・Scientific tests to ensure safety and security

At each stage from raw materials to completed products, respective scientific tests using testing devices and microbial tests are performed to ensure safety. Each factory in Japan voluntarily measures radiation levels to make sure that there is no problem.

Microbial tests