SIDEKICK is a premium skincare brand for younger generation men that highlights young men’s individuality and style. Acting as their “sidekick,” these products help energize and empower men in their day-to-day lives.
Focusing on the five major skin concerns among men—namely sebum, pores, dryness, dullness, and uneven skin tone—SIDEKICK preserves the skin’s moisture barrier and enhances one’s skin condition to protect it from issues such as dryness. Furthermore, the brand expresses its radical and dynamic worldview with one’s unique individuality. Beyond the skincare function, SIDEKICK acts as a “buddy” who supports younger generation men in their lives as well as a pioneer who always provides them with inspiration to help them express their individuality.