1. Home
  2. BRANDS
  3. SIDEKICK

SIDEKICK

SIDEKICK

SIDEKICK is a premium skincare brand for Generation Z men based on the brand’s core value of “hybrid” that combines two different elements to create new value. The SIDEKICK hybrid skincare products are formulated by combining naturally derived ingredients with advanced technologies to not only address the skin problems specific to Gen-Z men but also support the skin’s moisture barrier function with each use, creating a more resilient skin environment.
Furthermore, the brand expresses its radical and dynamic worldview by defining a concept formed by updating the existing luxury with one’s unique individuality as “new luxury”.
Beyond the skincare function, SIDEKICK acts as a “buddy” who supports Gen Z men in their lives as well as a pioneer who always provides them with inspiration to help them express their individuality.

KEY FIGURES

63

63 years after the launch of “FOR MEN”,
the cosmetics brand for men with a uniform design for the first time in the industry,
SIDEKICK is created in 2022 as the fruit of research into men’s skin.

25

The first skincare brand targeting Generation Z men in Asia (up to around 25 years old).

5

5 types of facial wash are deployed for
building a brand that is easy for men to try.

 

CAREERS