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Message from CEO

OUR MISSION IS

BEAUTY INNOVATIONS
FOR A BETTER WORLD

Message from CEO

COVID-19 continues to unfold around the world, and I would like to express again my deepest sympathy to everyone who has suffered under these extraordinary and protracted circumstances and my sincere gratitude to those working tirelessly to fight the spread of the pandemic.

While the global economy is still struggling to make for a brighter outlook, we carry out management reforms with the Skin Beauty business as our core business aiming to “Be a Global Winner with Our Heritage” and become the world’s No. 1 Skin Beauty company by 2030. In 2022, which is positioned as the year of “Back on Growth Track” in our medium- to long-term business plan “WIN 2023 and Beyond”, we aim to achieve global growth by promoting brand innovation and marketing concentration in the skincare business, which is one of our strengths.

This year, Shiseido celebrates the 150th anniversary of its foundation, and it will be a year of “hope” in which we take the first step toward shaping a new future. In line with our corporate mission “BEAUTY INNOVATIONS FOR A BETTER WORLD”, the year 2022 will be a major milestone in our efforts to contribute to the resolution of social issues and social development through the power of beauty. We will actively work on a variety of innovations to address social issues such as environmental concerns and the realization of diversity, and support people’s beauty, making their days full of smiles and hope around the world. At the same time, we will realize a sustainable world where people can experience happiness under our vision of PERSONAL BEAUTY WELLNESS COMPANY, which contributes to a lifetime of unique and healthy beauty for each and every one through the power of beauty.

UOTANI

Masahiko UOTANI
Representative Director,
President and CEO
January 2022

OUR MISSION

BEAUTY INNOVATIONS FOR A BETTER WORLD

BEAUTY INNOVATIONS FOR A BETTER WORLD

We believe beauty inspires hope and empowers happiness,
contributing to a world of wellness and a lifetime of fulfillment for all things living.

Since our founding, we have expanded the possibilities of beauty through innovations
to discover and create new value.

With the power of beauty, we strive to create a better, more sustainable world for all.

 

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