●Activities powered by makeup to improve the quality of life (QOL) of people who have serious skin concerns such as appearance changes caused by side effects of cancer treatment, birthmarks and scars.
Information for Consumers
Shiseido provides extensive product, beauty, and company information on Shiseido Company Website and watashi+(Japanese only), reflecting efforts to create appealing content and administer the site in response to consumers' desires and needs.
Providing Audio Information for the Visually Challenged
"Listeners’ Café" provides a speech-based introduction to the basic use of cosmetics and other
information to visually challenged individuals in an easy-to-understand manner. It also publishes an
audio content "Osharena
Hitotoki (Stylish Moments)" four times a year in each season.
Both "Listeners’ Café" and "Osharena Hitotoki" are provided only in Japanese.
What Skincare and Makeup Can Do for Healthier Days of Various Generations
Taking advantage of its strength, Shiseido will continuously contribute to society and people’s health to realize a sustainable society.
- For All Generations
Shiseido Life Quality Makeup
- For Working Adults
For Elderly People
Shiseido Life Quality Beauty Seminar
- For Babies and Toddlers
- For Children
- For Expectant Mothers and Mothers