Information for Consumers

Shiseido Website

Shiseido provides extensive product, beauty, and company information on Shiseido Company Website and Shiseido‐Cosmetics and Beauty Information（Japanese only）, reflecting efforts to create appealing content and administer the site in response to consumers' desires and needs.

Shiseido Company Website

Efforts to support those with visual disorders

Providing Audio Information for the Visually Challenged

"Listeners’ Café" provides a speech-based introduction to the basic use of cosmetics and other information to visually challenged individuals in an easy-to-understand manner. It also publishes an audio content "Osharena Hitotoki (Stylish Moments)" four times a year in each season. Both "Listeners’ Café" and "Osharena Hitotoki" are provided only in Japanese.

"Guide Make" seminar for persons with visual impairments

Since 1984, Shiseido has been providing various services, such as the creation of Braille stickers and the operation of the "Shiseido Listeners Cafe" site, which introduces seasonal beauty information in voice and text, as an initiative for the visually impaired.
From 2019, "Guide Make" offers makeup methods that can be practiced by persons with visual impairments as a menu for grooming courses at the Shiseido Life Quality Beauty Seminar.
The beauty therapists at Shiseido provide easy-to-follow verbal guidance using inobtrusive, natural finger techniques for everything from skincare to point makeup such as lipstick.
In the seminar, rather than learning techniques exactly, we prioritize the enjoyment of every participant who can smile while grasping makeup tips and gaining confidence.

Click here for details on Guide Make and to apply. (Japanese language)

What Skincare and Makeup Can Do for Healthier Days of Various Generations

Taking advantage of its strength, Shiseido will continuously contribute to society and people’s health to realize a sustainable society.

For All Generations	Makeup	Shiseido Life Quality Makeup ● Activities powered by makeup to improve the quality of life(QOL) of people who have serious skin concerns such as appearance changes caused by side effects of cancer treatment, birthmarks and scars. ● Shiseido Life Quality Beauty Center A unique facility specialized in Shiseido's cover makeup.
For Working Adults For Elderly People	Skincare Makeup	Shiseido Life Quality Beauty Seminar ● Beauty Seminars Grooming and makeup lessons for new graduates, company executives and other working adults. Favorable appearance upgrades your first impression and trustworthiness. ● Shiseido Cosmetic Therapy Elderly people can improve their daily movements and activities by doing skincare and makeup for themselves.
For Babies and Toddlers	Skincare	● Skincare for babies to prevent allergies.(Japanese Only)
For Children	Skincare	● Face cleansing, UV protection methods and other day-to-day beauty information provided to protect children’s healthy skin.
For Expectant Mothers and Mothers	Skincare	● Skincare to energize the sensitive skin and minds of expectant mothers and mothers.(Japanese Only)