Shiseido Life Quality Makeup

Shiseido Life Quality Makeup is expanding globally, with the aim of a society in which all persons with concerns about their appearance can live happily.

Shiseido’s appearance care activities started in 1956, when there were many people who had suffered serious burns from World War II.
Shiseido Spots Cover was launched with the aspiration to do something only Shiseido can do to relieve the heartache of those people distressed by keloid scars. Then Shiseido launched Perfect Cover, a foundation that naturally covers various skin concerns including birthmarks, scars, and burn scars applying the light technology (complementary colors). It has led to our activities today. Shiseido, since its establishment, has been continuing research and information development on cosmetics aiming not only to help bring out individual consumers’ beauty but also to enrich their mind.

There are men, as well as women, who have appearance concerns saying, “I can’t smile,” or “I don’t want to go outside for people to see me.” We wish everyone, regardless of age or gender, could cover their skin concerns to spend their days just as they like.

We are extending Shiseido Life Quality Makeup activities to deliver our beauty service to people of all generations across the world who need it. Shiseido’s activities will go on to inspire more people to take a step forward supported by the “power of makeup.”