There are those who suffer from serious skin concerns that prevent them from social participation and who need makeup to live their day-to-day lives. Changes in outward appearance due to the side effects of cancer treatment, birthmarks, vitiligo, or skin irregularities such as scars and burns can greatly affect one’s quality of life. We at Shiseido believe in the power of makeup to comfort and encourage such persons, and we’re hard at work developing makeup products and methods to treat their concerns. We call it: Shiseido Life Quality Makeup.
Shiseido Life Quality Makeup is expanding globally, with the aim of a society in which all persons with concerns about their appearance can live happily.
The first in South East Asia, the Shiseido Life Quality Beauty Center in Singapore is committed to empowering customers with more confidence through private sessions with our specialised beauty consultants. Designed for comfort, support and learning, its spacious rooms are also fitted with sofas for family and friends.
Shiseido Life Quality Beauty Center
182 Cecil Street, #15-03 Frasers Tower
Consultations are by appointment only.
To arrange for one, please call +65 6430 9969
or email SLQC@shiseido.com.sg
Shiseido’s appearance care activities started in 1956, when there were many people who had suffered serious burns from World War II.
Shiseido Spots Cover was launched with the aspiration to do something only Shiseido can do to relieve the heartache of those people distressed by keloid scars. Then Shiseido launched Perfect Cover, a foundation that naturally covers various skin concerns including birthmarks, scars, and burn scars applying the light technology (complementary colors). It has led to our activities today. Shiseido, since its establishment, has been continuing research and information development on cosmetics aiming not only to help bring out individual consumers’ beauty but also to enrich their mind.
There are men, as well as women, who have appearance concerns saying, “I can’t smile,” or “I don’t want to go outside for people to see me.” We wish everyone, regardless of age or gender, could cover their skin concerns to spend their days just as they like.
We are extending Shiseido Life Quality Makeup activities to deliver our beauty service to people of all generations across the world who need it. Shiseido’s activities will go on to inspire more people to take a step forward supported by the “power of makeup.”
Life Quality Beauty
Materiality Core Activities