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Diversity, Inclusion and the Empowerment of Women at Shiseido

We aim to build a culture that respects and supports the diversity of our workforce. By empowering people from various backgrounds, we are creating an environment where each employee feels valued and included. In particular, we actively promote the empowerment of women in Japan.

Empowerment women at Shiseido

In the Shiseido Group, more than 80% of the workforce are women. The percentage of women in leadership positions across our global organization is 58.3%*. Also, 46% of directors and auditors are women (as of April 2022), and the ratio of women leaders in Japan is at 37.3%*. We believe that empowerment of women creates innovation and will lead to further growth of the company and to self-fulfillment of the employees. For this reason, we plan to raise the proportion of female leaders on all levels of the organization in Japan to 50%, which is the symbol of equal job opportunity, by the year 2030.

In Japan, we have long been implementing measures and programs to support the life events of women including childcare leave and shorter working hours during the childcare period since the early 1990s before the childcare and family care leave law took effect in Japan.

Specifically, childcare facilities (Kangaroom Shiodome in 2003 and Kangaroom Kakegawa in 2017) were opened and also provide service to nearby businesses and residents. In 2008, the Kangaroo Staff program was created to provide personnel to supplement the Shiseido Beauty Consultants taking shorter working hours due to childcare. In 2021, 1606 Shiseido Beauty Consultants in the childcare stage of life were supported by 1090 Kangaroo Staff personnel nationwide. Through these activities, the percentage of job reinstatement following childcare leave is at 99.3% for the Shiseido Group in Japan and continues to be maintained to date.

In order to train women leaders, “NEXT LEADERSHIP SESSION for WOMEN” was organized with 48 women participating in 2021. In the training program, female managerial candidates learn management and business skills while exploring their individual leadership styles. It is a combination of learning how to deal with obstacles they face in exercising leadership, attendance of lectures by women leaders, networking among employees, coaching, etc. In the five years since its introduction, 44% (59) of the 133 participants in the program were successfully promoted. Starting in 2021, the program has included mentoring between female officers and female employees. Interaction with female officers is providing employees opportunities to examine their own career development. In order to achieve 50% in women leaders on all levels of the organization, female senior leadership must be strengthened. For this purpose, “NEXT LEADERSHIP SESSION for WOMEN advanced” was created for female employees who head business divisions and business sites and drew attendance of 15 women. Participants assume the role of the company president to develop their own business vision, which is discussed with the CEO. In the 10-day program to delve into decision-making by the corporate executive in various situations, the participants are expected to clearly identify their decision-making standards and to acquire the skill to deal with pressure in making significant decisions.

In “Speak Jam”, a mentoring program by female officers for female employees, 67 women in their 30s and working in various fields such as sales, manufacturing, and R&D participated in 2020-2021. Through dialogue, the female officers spoke their own past experiences to female employees facing issues in their life events, self-development, and career development. It has become an important program for female employees to gain a positive outlook toward their careers and for female officers to understand issues that impede the empowerment of women.

Mentoring program with female officers “Speak Jam”

Mentoring program with female officers “Speak Jam”

In order to assure the health, safety and sense of security, and work incentive of employees and foster business growth through greater productivity, various actions have been implemented to improve the work environment not only for women but also for employees with various attributes, such as revision for shift toward flextime work without designated core worktime, telework scheme implemented for all Shiseido Group companies in Japan and Shiseido hybrid work style that allows for versatile combination of remote work and office work, depending on the purpose of business operation.

Starting in 2021, office renovation based on the workplace concept of "Intersection of Creativity" was conducted for business sites both in Japan and other countries. It is an approach to office work style, aimed at creating possibilities of innovation through new communication that cross organizational boundaries and at encouraging a work style that produces the maximum results.

New value creation floor on 11F of Shiseido Shiodome Office, designed to create innovation

New value creation floor on 11F of Shiseido Shiodome Office, designed to create innovation

In May 2022, these efforts to promote women’s participation and advancement in the workplace were highly evaluated and earned 1st place in the overall ranking of the “100 Best Companies Where Women Actively Take Part” 2022 at the “Survey on Female Workers’ Workplace Opportunities” conducted by Nikkei Business Publications’ Nikkei Woman together with Nikkei Womenomics Project of the Nikkei Group. This is the fourth time taking 1st place in the overall ranking since 2016. In 2017, we launched a leadership program session “NEXT LEADERSHIP SESSION for WOMEN” to enhance human resources development and the ratio of female leaders has increased to 37.3%. These efforts are highly evaluated as a women empowerment leading company.

  • *As of January 1, 2022
Nikkei Woman publisher (left), Shiseido Representative Director and Senior Executive Officer (middle), and Nikkei Woman Chief Editor (right) at the “100 Best Companies Where Women Actively Take Part” 2022 ceremony

Nikkei Woman publisher (left), Shiseido Representative Director and Senior Executive Officer (middle), and Nikkei Woman Chief Editor (right) at the “100 Best Companies Where Women Actively Take Part” 2022 ceremony

External Recognition

Shiseido's diversity & inclusion activities have received multiple awards from various organizations.

We will continue to support the activities of employees of diverse backgrounds including foreign nationals and midcareer hires in addition to women in order to boost progress in diversity & inclusion.

Prime Ministerial Award for Women Empowering Companies 2020

Prime Ministerial Award for Women Empowering Companies 2020*1

FY2022   Nadeshiko Brand

FY2022 Nadeshiko Brand*2

2020 WCD Visionary Awards

2020 WCD Visionary Awards

MSCI Japan Empowering Women Index (WIN)

MSCI Japan Empowering Women Index (WIN)*3
  • *1:The Prime Ministerial Award for Women Empowering Companies is awarded to companies that have shown significant achievements in policy, activities and performance on appointment of women to executive and managerial posts, as well as information disclosure on such activities, in order to promote the development of work environments that empower women.
  • *2:Nadeshiko Brand is designed to spotlight stocks of listed companies that excel in the empowerment of women to attract investors. Selected companies are those that place emphasis on long-term corporate value improvement and the acceleration of activities designed for the empowerment of women. Shiseido has been selected consecutively since 2021.
  • *3:The MSCI Japan Empowering Women Index (WIN), developed by MSCI (USA), is designed to select Japanese businesses that rate highly in the empowerment of women and gender diversity. Shiseido has been selected five years in a row since its inception in 2017.

International Women's Day: Shiseido Global Action

Shiseido uses the International Women’s Day (March 8) of each year as an opportunity to implement various initiatives to promote a deeper understanding of gender equality as well as diversity and inclusion among all global employees and to encourage them to perceive them as personal matters and make improvements voluntarily. In 2022, we conducted the Global Gender Culture Relay as a cross-regional initiative under the common theme, “Discover gender issues in your culture.” As part of the campaign, we featured books, movies, art, and the like on the theme of the lives of women and gender that drew attention in respective regions across the world at Shiseido through our Company intranet.

Shiseido’s regional headquarters for Asia Pacific held a campaign to declare the efforts of each and every employee under the theme of International Women’s Day aiming to enlighten “gender equality”. In Singapore, we also called for portraits and video shoots for the employee engagement and shared the history of Shiseido’s gender equality advancement with our employees in a newsletter.
Shiseido’s regional headquarters for Travel Retail also distributed the brand’s efforts for gender equality through a newsletter for International Women’s Day. In Singapore, we also called for employee participation in Global Gender Culture Relay in contest-form.
In our regional headquarters for the Americas, we shared portrait photos of each employee on the theme of International Women’s Day on the Company intranet. Affinity group “Women Empowering Women” also held a panel discussion with female leaders.
Our regional headquarters for Europe held an internal movie event featuring Japanese women’s lives. We learn about a diverse range of women’s situations in different regions through the film.
Shiseido will continue its efforts to make the world a place in which diversity and uniqueness are widely embraced, and everyone can feel happiness and enjoy freedom regardless of gender.

Shiseido logo for International Women’s Day

Shiseido logo for International Women’s Day

Movie event (France)

Movie event (France)
 

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