Shiseido brands and regional headquarters overseas are cooperating to support the education and the independence of socially vulnerable women and girls with the aim of resolving global gender issues and empowering women.
In April 2023, Global luxury brand Clé de Peau Beauté and UNICEF*1 have announced a three-year extension of their partnership dedicated to addressing gender inequality with a focus on science, technology, engineering, and mathematics (STEM) education, employment, and empowerment programs for girls.
The two partners have worked together since 2019, with the partnership supporting UNICEF’s work to tackle the root causes of gender inequality.
This extension aims to reach 5.7 million more girls around the world over the next three years, providing the tools and resources they need to develop their skills and fulfil their potential. This represents nearly half of UNICEF’s overall goal
for its Skills4Girls program by 2025. Progress in this area is more important than ever as the world emerges into the post-COVID-19 era, which saw a disproportionate number of young girls disadvantaged and left behind in crucial fields.
As part of the initiative to support the partnership, in 2023, the brand continued to hold its CRM Campaign*2, where US$3 from every purchase of The Serum, one of the brand’s best-seller products, was donated to support UNICEF’s programs around the world.
These funds were used to address the unique challenges that young girls faced, particularly in countries and regions where stereotypes and gender discrimination have impeded their access to education. The initiatives supported by this partnership including the development of gender-responsive and skill-based curricula, advancing STEM education, and providing vocational teaching and mentorships to empower young girls, equipping them with the confidence and competencies necessary to thrive in the competitive job market.
These funds will continue the life-changing work in Bangladesh, Kyrgyzstan, China, Niger, Peru and Vietnam among others, and will expand similar successful programming in Indonesia, all working to address the enduring gender equality gap in STEM in the wake of the Covid-19 pandemic.
Click here for Clé de Peau Beauté global partnership with UNICEF.
Additionally, Clé de Peau Beauté's long-term philanthropic commitment includes the annual 'Power of Radiance Awards―a philanthropic endeavor to honor women from around the world who have acted to drive positive change through knowledge since 2019. In 2023, the fifth year of the program, the Power of Radiance Awards recognized Ms. Dao Thi Hong Quyen from Hanoi, Vietnam as the recipient. Ms. Quyen is a passionate biology teacher who is working to close the gaps in STEM (Science, Technology, Engineering, and Math) education and tackle gender bias in her community. As the Head of Science at Genesis School in Hanoi, she oversees the design of science programs and has empowered girls through her significant contributions in STEM education.
Funding*3 for these charity programs comes from a portion of the global sales of the brand’s best-selling product―The Serum. The brand will continue to support women who have a positive impact on society and celebrate all women’s aspirations to be beautiful and strong, both inside and out.
Click here for information on the Power of Radiance Awards.
Click here for information on Clé de Peau Beauté.
In 2020, Shiseido Travel Retail partnered with Friends-International in the “Empower Her” initiative, which aims to help young women from disadvantaged backgrounds in Cambodia break the cycle of poverty by providing them with education, vocational training, and access to job opportunities in the beauty industry. In support of the initiative, we have made cash donations and contributed beauty products, and we have also been involved in the development of the training curriculum. In 2023, 108 women received vocational beauty training, and 57 of whom were given the opportunity for employment.
With the vision, “Aiming for a society in which all children are brimming with smiles and shining in their own way,” the Shiseido Child Foundation*1 supports children through three pillars of activities: “Supporting Children’s Challenge for the Future” to help them prepare themselves for challenges brought by adulthood, “Creating Opportunities to Learn for People who Nurture Children” to provide training for child welfare facility personnel, and “Creating a Society in which Children are Supported by Everyone” to disseminate information to the general public.
As part of “Supporting the Children’s Challenge for the Future,” the Foundation organizes Self-Reliance Seminars in cooperation with Shiseido Japan Co., Ltd., Aoki Inc., Recruit Co., Ltd., and other companies and organizations, to enable junior high school and high school students who receive social care*2 to acquire social knowledge and skills from specialists so that they can live independent lives. In FY2023*3, more than 350 children participated in these seminars. In addition, the scholarship program launched in 2007 to support students entering universities, junior colleges, and vocational schools, supported 16 recipients in FY2023, making the total number of recipients 88. Other activities included training staff of child welfare facilities as part of “Creating Opportunities to Learn for People who Nurture Children” and subsidizing child abuse prevention awareness events and seminars for families raising children throughout Japan for “Creating a Society in which Children are Supported by Everyone.”
Click here for the activities of the Shiseido Child Foundation.
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