Customer Satisfaction and Product Safety

Shiseido's research and production activities to ensure consumers use our products with peace of mind

We are strengthening our efforts to make the most of consumer feedback for product development and service improvement.

Introducing the history of Shiseido's consumer support, which has been promoting consumer-oriented management since its establishment.

We are working on developing products that can be used safely and comfortably by all consumers.

We ensure that the information and websites we offer reflect consumers' feelings and meet their needs.

Shiseido‘s safety assurance system in the development of cosmetic products without animal testing.