Initiatives to make use of consumer feedback

Consumer feedback is an important asset for the company. It is shared within the company as valuable information and is reflected in developing and improving products and services.
Aiming to further improve quality, the Global Quality Information Management System was launched in September 2020. This system enables us to collect and utilize information on quality-related inquiries from consumers all over the world in real time.
The new system helps to shorten the time needed for consumers to answer product and other surveys and allows us to analyze consumer inquiry information along with data on design, manufacturing, and sales. All Shiseido employees are committed to working on initiatives which reflect consumer feedback in improving the quality of products and services, as seen in the development of the new system, so that we can deliver products and services that are safe and reassuring to our consumers.