Providing information

Via product labeling

In product labeling, not only do we conform to the legal labeling requirements of each country, but we try to make labels simple and clear enough to help consumers use products in an appropriate manner.

For consumers who buy dry shampoos in preparation for hospitalization and disasters, a space for filling in the date of purchase was added.

In-store communication

We carefully communicate information regarding product characteristics and how to use the product using consultation sheets provided at the time of consultation with in-store beauty consultants (BCs).

In-store communication

Via websites

Shiseido websites such as “watashi+,” which provides information about products and beauty care, offer various types of information about products and other things through the “frequently asked questions (FAQ)” section, etc.
In addition, Shiseido tries to offer information and operate websites responding to the sentiments and needs of a wide variety of consumers, including those with visual impairments.