Shiseido Innovation Conference 2025

Shiseido has set a new vision, “By connecting with people, we pursue, create, and share new beauty, enriching everyone’s lives.” United under the slogan “In every moment, in every life Beauty” we will continue creating real value that can only be born from our dedication to research and development.

*You can also watch the video of the conference here.

Shiseido R&D leaders who took the stage against the backdrop of Shiseido’s logo.
From the left: Kajiya, Oyama, Tojo,Ikebe

Chief Technology Officer Tojo on stage

Shiseido's R&D Strategy Toward 2030

To convert basic research outputs into value while reflecting consumer needs and trends for delivery to consumers. we position the following three innovation pathways.

Conference Highlights 1

Three Innovation Pathways for Converting Research Outputs into Value

1.Utilization as the Brand Core
Creating brand-specific science/technology to sharpen brand value
2.Company-wide Utilization
Creating bold science/technology in each category to raise the value across the company by strengthening the categories
3.Further Creation of New Categories
Pursuing the creation of new categories through co-creation with consumers, driven by R&D, and challenging ourselves to bring these innovations to market

Unique Basic Research Approaches

Shiseido‘s R&D has three unique approaches to basic research that was born from its focus on human scienc - a perspective that considers a person’s entire lifespan and views each person as a whole and not just their skin.

Conference Highlights 2

Shiseido's Three Unique Basic Research Approaches

1.Visualize invisibles
Research Case Study: “Skin Sagging Science” - Fundamentally Solving the Change in the Facial Shapes caused by Aging
2.Capture timelines
Research Case Study: Age Spot Science - “Spots Lifecycle^*” Capturing Spots from Formation to Worsening Along a Timeline
3.Take the good and remove the bad
Research Case Study: Science-Based “Skin Immunity Research” Focusing on the Balance Between the Immune Cells' Foreign Body Elimination Function and Its Suppression

*Related Information

Shiseido Identifies Cause of Early Age Spots Through Epigenetic Research (November 2025)

A triangular framework accelerating value creation through R&D: Basic Research, Category Development, and Brand Value Development

Conference Highlights 3

A Structure for Accelerating Value Creation in Research and Development

Shiseido's R&D has established and is advancing a system that converts research outcomes, resulting from its strength in Basic Research, into value for consumers and customers through brands and products.

Through this triangular framework , we propose a comprehensive valu - spanning basic research to product innovation - to the business operations (brand holders) and deliver tangible results.

We will be launching approximately 10 bold science/technology initiatives by 2028. Beyond that, we will intensify our efforts to realize our 2030 vision and pursue our company’s sustainable growth.