Past INNOVATION CONFERENCEs

INNOVATION CONFERENCE 2023

INNOVATION CONFERENCE 2022

INNOVATION CONFERENCE 2021

Shiseido Innovation Conference 2023
held on November 28, 2023

Shiseido presented the latest findings in the three pillars of Shiseido’s R&D strategy: skin immunity research from the Skin Beauty INNOVATION area, initiatives for formula and ingredients that accelerate circular manufacturing from the Sustainability INNOVATION area, and Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind from the Future Beauty INNOVATION area.

Contents of the movie for Shiseido Innovation Conference 2023 – Beauty for the Future –

From 0:00~Opening movie
From 4:00~Execution of R&D strategy to realize Shiseido’s visions for the future
(Yoshiaki Okabe, Executive Vice President and Chief Marketing & Innovation Officer)
From 12:15~30 years of skin immunity research and the latest findings
(Kajiya Kentaro, MIRAI Technology Institute)
From 22:18~Initiatives for formula and ingredients that accelerate circular manufacturing
(Shihori Oyama, Brand Value R&D Institute, and Tomohiro Fujita, CEO, CHITOSE BIO EVOLUTION PTE. LTD.)
From 35:03~“Shiseido’s unique beauty algorithm” based on the relationship between “skin, body and mind”
(Chieko Okamura, MIRAI Technology Institute)

Shiseido Innovation Conference 2023

Yoshiaki Okabe

About the presentation

Skin Beauty INNOVATION area: “Skin immunity research”

As a result of Shiseido’s more than 30 years of “skin immunity research,” we discovered that skin with more immune cells has fewer senescent cells, and that immunity “prevents skin from aging.”

SKajiya Kentaro

Sustainability INNOVATION area: “Initiatives for formula and ingredients that accelerate circular manufacturing”

We announced our initiatives for the future to strengthen cooperation within and outside the industry and to develop and utilize circular materials. With Mr. Tomohiro Fujita, CEO of CHITOSE Group leading the “MATSURI Project,” with which we started a strategic alliance in July of this year, as a guest, we also presented the creation of new sustainable and premium beauty solutions from a long-term perspective, looking ahead 1,000 years into the future.

Shihori Oyama and Tomohiro Fujita

Future Beauty INNOVATION area: “Unique beauty algorithm based on the relationship between skin, body and mind”

In order to realize Shiseido’s VISION for 2030, “Personal Beauty Wellness Company,” we presented the latest findings on “Shiseido’s unique beauty algorithm based on the relationship between skin, body and mind,” which is the key to executing the vision.

Chieko Okamura

For more information on the presentation

Three measurement experiences based on “Shiseido’s unique beauty algorithm”

We provided time to experience nasal skeletal measurement, gait measurement, and composite measurement of skin, body, and mind(autonomic nervous system, blood vessels, and grip strength) based on Shiseido’s unique beauty algorithm. After the measurements, the participants were given advice on skin care based on the results and enjoyed an original drink full of nutrients that lead to beautiful skin.

Measurement Experience

Three kinds of measurement

The “nasal skeletal measurement” will be introduced for the Inner Beauty Business in February 2024.

Nasal skeletal measurement

News release on this research

Gait measurement（Gait: Posture of walking）

Gait measurement

Composite measurement of skin, body, and mind

News release on this research

Shiseido won two top awards at the 33rd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress 2023 in Barcelona. A total of 27 top awards were won, making Shiseido the most awarded company among all cosmetic manufacturers in the world.

Shiseido INNOVATION CONFERENCE 2022 - Integration of Knowledge and Experience -
held on October 20, 2022

Presentation included innovative technology in the R&D area during 2022, such as new technology for the approach to skin aging and new cosmetic containers to accelerate the realization of our sustainability strategies.

Contents of the movie for Shiseido INNOVATION CONFERENCE 2022

0:00~Shiseido R&D innovation movie
1:38~Strategies of Shiseido R&D (Yoshiaki Okabe, Senior Executive Officer)
7:15~Communication of Shiseido R&D (Mihoshi Yokoo, Brand Value R&D Institute)
9:53~Most recent findings in anti-gravity science “Dermal-dynamic Belt” (Tomonobu Ezure, Fellow at the MIRAI Technology Institute)
21:59~Macrophage research that led to the most recent findings in researches on collagen (Satoshi Horiba, MIRAI Technology Institute)
34:46~LiquiForm®, the world’s first sustainable cosmetics bottle (Mai Toyama, MIRAI Technology Institute)

Yoshiaki Okabe

Shiseido INNOVATION CONFERENCE 2022

News Release related to the Presentations

Shiseido Discovers Skin’s Anti-gravity System ”Dynamic Belt”

We elucidated the cause of sagging for the aged appearance and discovered the Dynamic Belt, which is a system where the skin resists the deformation caused by gravity. The Dynamic Belt is a mechanism where the hair muscles on the face at high density resists gravity.

Shiseido Reveals that Downregulation of Epidermal Keratinocyte-Derived IL-34 Skews Macrophage Balance

Our new discovery revealed that the downregulation of IL-34 (interleukin 34), a protein secreted in the epidermis, skews the M1/M2 balance, a balance between two types of macrophages (M1 macrophages and M2 macrophages), which has previously been found to be involved in skin aging and collagen metabolism.

Shiseido Becomes World’s First to Develop Sustainable Replaceable Cosmetics Packaging Using LiquiForm®

We have developed a new replaceable packaging for cosmetics that contributes to the reduction of environmental impact by applying LiquiForm®, a technology that realizes “bottle-molding” and “filling” in a single step into cosmetics for the first time in the world.

Shiseido's R&D Strategy Conference
held on November 17, 2021

Chief Brand Innovation Officer Yoshiaki Okabe unveils Shiseido's unique R&D philosophy, DYNAMIC HARMONY, followed by the new R&D strategy and exemplified with latest achievements presented by Shiseido's researchers.

See here for news releases on the conference.

DYNAMIC HARMONY