Presentation included innovative technology in the R&D area during 2022, such as new technology for the approach to skin aging and new cosmetic containers to accelerate the realization of our sustainability strategies.
Contents of the movie for Shiseido INNOVATION CONFERENCE 2022
We elucidated the cause of sagging for the aged appearance and discovered the Dynamic Belt, which is a system where the skin resists the deformation caused by gravity. The Dynamic Belt is a mechanism where the hair muscles on the face at high density resists gravity.
Our new discovery revealed that the downregulation of IL-34 (interleukin 34), a protein secreted in the epidermis, skews the M1/M2 balance, a balance between two types of macrophages (M1 macrophages and M2 macrophages), which has previously been found to be involved in skin aging and collagen metabolism.
We have developed a new replaceable packaging for cosmetics that contributes to the reduction of environmental impact by applying LiquiForm®, a technology that realizes “bottle-molding” and “filling” in a single step into cosmetics for the first time in the world.
Chief Brand Innovation Officer Yoshiaki Okabe unveils Shiseido's unique R&D philosophy, DYNAMIC HARMONY, followed by the new R&D strategy and exemplified with latest achievements presented by Shiseido's researchers.
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