Medium-to-Long-Term Strategy
Shiseido is in the midst of executing its medium-term strategy “SHIFT 2025 and Beyond”. In light of today’s highly volatile external environment, the Company has launched “Action Plan 2025-2026” for the next two fiscal years.
In the “Action Plan 2025-2026”, we have laid out strategic priorities and initiatives for the fiscal years 2025 and 2026 in pursuit of the three objectives; “reinforce brand foundation”, “rebuild profitable foundation” and “enhance operational governance” to achieve its goal of establishing a resilient business model to drive sustainable profit growth amid volatile market conditions.
Please refer to the following materials for more information
Medium-to-Long-Term Strategy 2021-
WIN 2023 and Beyond
Medium-to-Long-Term Strategy 2015-2020
VISION 2020
Three-Year Plan (2018-2020)
March 5, 2018
Three-Year Plan (Fiscal 2015-Fiscal 2017)
April 27, 2015
Medium-to-Long Term Strategy "VISION 2020" (Fiscal 2015-Fiscal 2020)
December 17, 2014
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