Medium-to-Long-Term Strategy

Shiseido has announced its new “2030 Medium-Term Strategy,” setting its sights on the year 2030. In our previous strategy, “SHIFT 2025 and Beyond,” along with the "Action Plan 2025-2026," we focused on the selection and concentration of key brands and implementing fundamental global structural reforms to fortify our business foundation. Building upon this solid base, the new strategy aims to maximize brand value through various initiatives, fostering a virtuous cycle that enables reinvestment in new value creation essential for sustainable growth. Through these efforts, we will strive to maximize both corporate and social value.